Power Digital Launches Omega: Our AI Operating System Power Digital Launches Omega: Our AI Operating System
REPORT

The Trends Shaping Food & Beverage 2026

60% of consumers are scrutinizing ingredients more than a year ago. 75% tried a new F&B brand in the past six months. Most won’t come back. Here’s where the category is leaking growth and what it costs to ignore it.
Your consumers are more selective, more ingredient-aware, and harder to retain than they were 12 months ago. Power Digital surveyed 1,077 U.S. food and beverage consumers to map exactly how decisions are being made at the label, at the shelf, at first trial, and at repeat purchase.
This is not just a trend report. It is a growth diagnostic. Use it to pressure-test your ingredient messaging, your retail strategy, your post-trial retention, and your value communication before your acquisition spend builds a business that keeps leaking

Download the Report Now:

60% of consumers are scrutinizing ingredients more than a year ago. 75% tried a new F&B brand in the past six months. Most won’t come back. Here’s where the category is leaking growth and what it costs to ignore it.
Your consumers are more selective, more ingredient-aware, and harder to retain than they were 12 months ago. Power Digital surveyed 1,077 U.S. food and beverage consumers to map exactly how decisions are being made at the label, at the shelf, at first trial, and at repeat purchase.
This is not just a trend report. It is a growth diagnostic. Use it to pressure-test your ingredient messaging, your retail strategy, your post-trial retention, and your value communication before your acquisition spend builds a business that keeps leaking

What You’ll Learn

  • Why 60% of consumers are reading past your claims and what they’re actually evaluating when they flip the label

  • Where discovery still happens. 44.5% of new F&B brand finds occur on shelf, and most brands aren’t built for that moment

  • Which health and function benefits drive purchase intent vs. which trigger skepticism

  • Why trial is commoditized and how closing the repeat purchase gap outperforms doubling awareness spend

  • How promotions are quietly training price dependency into brands that can’t sustain it

  • What “value” now means to a consumer who is watching prices but still willing to spend for the right product

The brands that act on this data first will build the systems that make their competition irrelevant.