Power Digital played a pivotal role in transforming an innovative sock brand from a company experiencing stagnation to a growing force in the market. Through a meticulously crafted, incrementality-focused growth strategy, Power Digital enabled the brand to optimize paid acquisition programs and unlock the full potential of its product line. By aligning product assortments with specific consumer personas and experimenting with diverse marketing channels, the brand achieved a remarkable 69% revenue growth year over year.
Innovative sock brand

Consulting
Paid Media
PPC
Programmatic
Social
+69%
Revenue YoY
Incrementality-Driven Growth Strategy
Power Digital focused on an incrementality-based growth strategy, which was rooted in deep analysis of the brand’s financials. By honing in on opportunities that could yield measurable growth without jeopardizing profitability, the team engineered a precise acquisition program through paid channels. This strategy enabled the sock brand to attract new customers while maintaining financial discipline, leading to sustainable expansion across various channels.
Optimized Design, Messaging, and Customer Lifetime Value
To support long-term growth, Power Digital didn’t just focus on new customer acquisition but also on maximizing the lifetime value of existing customers. By modernizing measurement frameworks and aligning product assortments with highly-targeted consumer personas, the brand was able to fine-tune its messaging and creative assets. These efforts resulted in deeper customer engagement, higher retention rates, and ultimately, significant revenue uplift.