Power Digital receives strategic capital investment from Court Square Capital Partners.

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Scaling Spend and ROAS with Thoughtful Strategic Optimizations

Services

The Results

+136%Revenue quarter over quarter

+27%Revenue Over Black Friday/Cyber Monday

40.63xROAS from paid media channels over Black Friday/Cyber Monday

Challenges

When Pura Vida first approached Power Fashion, the account was under optimized, spending on inefficient keywords and were not capitalizing on the machine learning and ROAS focused Smart Shopping campaigns.

Solutions

Entering the engagement, the biggest growth opportunities Power Fashion identified were: Efficiency of NB & Shopping Spend, expand NB opportunities for top of funnel, and A/B Testing Expansion on Emails, with the goals being Paid Spend efficiency, YoY revenue growth, and increased brand recognition.

Since partnering in Q2, when comparing to Q1 performance, Power Fashion has been able to dial in branded search for greater returns at lower spend, and focused on non-brand to drive new customer acquisition and incremental revenue.

Results

Power Fashion has efficiently scaled revenue +136% quarter-over-quarter. Shopping revenue is up +40% driving discovery for ‘non-core’ categories. Power Fashion also drove a +24% revenue increase over Black Friday/Cyber Monday than the previous year.

Empowering you to break the mold.

Kind of like a full-service agency, kind of like an in-house CMO. Elevate your brand's presence with custom strategy, channel expertise, and flawless execution.

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