Social Media

Getting the Most out of Your Influencer Campaign with Micro-Influencers

Micro-influencers are the newest vital component of any robust marketing strategy. While definitions vary with the different types of influencers,…

3 weeks ago

Comprehensive User Journey on Instagram: From Follow to Checkout

News broke this week that Instagram will be rolling out a shopping checkout within the platform. Users will no longer…

1 month ago

How Instagram’s New Checkout Feature will Positively Impact Influencer ROI

How Instagram’s New Checkout Feature will Positively Impact Influencer ROI Big news this week in the social marketing sphere: Instagram…

1 month ago

The Beginners Guide to Facebook Messenger Bots: Tips, Ideas, and Best Practices

The dynamic of advertising with Facebook is changing.  New user agreements, news feed filters, and the rising cost of paid…

1 month ago

How Local Social Network Updates will Affect Your Business

Software updates can be a pain. How many times a day is your computer telling you that “Updates are ready…

2 months ago

Social Media Trends to Watch in 2019

In 2018 we saw major strides in live streaming, video content, and augmented reality. However, we also saw data privacy…

2 months ago

How Facebook Search Results Work

Facebook: It’s the platform that everybody is on, from your grandpa to your hair stylist to your 10-year-old cousin. Every…

2 months ago

Top Social Media Marketing Mistakes to Avoid in 2019

The first step toward any goal is always the most daunting.  Where do I begin? Are there any tips I…

3 months ago

7 Reasons to Use Video Marketing in Your Social Strategy

In 2018, online video marketing emerged as the top new trend for successful marketing campaigns.  Online video marketing has become…

3 months ago

How Marketers and Brands Can Leverage Facebook Groups

Facebook has recently placed a heavier focus on what it refers to as “meaningful interactions."  This means that the larger…

3 months ago

Pros and Cons of Instagram Outbound

From swipe ups in Stories to shoppable images, Instagram is constantly rolling out new features that are prime opportunities for…

3 months ago

Instagram Graph API and How it Will Affect Your Marketing Efforts

At the beginning of 2018, Instagram began rolling out many new changes for marketers and the Instagram Graph API. The…

3 months ago