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Why Creative Matters

Too often in marketing, creative assets are secondary to our focus on content. But in reality, creative and design can make a dramatic difference in the viability of your content. High-quality images on social media attract more attention, a well-planned layout on a landing page increases conversions, and visually appealing sales resources keep your customers engaged.

At Power Digital, we have a team of creative experts who have helped a number of our clients rethink their approach to design and brand strategy. From complete overhauls to small adjustments, we can take on any size project and make a meaningful impact for your company. It’s time creative assets become a priority for marketers instead of an afterthought.

Branding & Design
Branding & Design

Having cohesive brand identity and design elements across all creative assets is critical. Our team will help develop guidelines and kits for your team’s use to ensure consistency.

 Email Creative
Email Creative

High-quality creative and design can help your email campaigns stand out in a crowded inbox. We will incorporate best practices specific to email that will yield results.

Social Media & Banner Ads
Social Media & Banner Ads

Our team will develop creative assets for all your social campaigns across every channel being used. With knowledge of the image specifications, we are able to facilitate approvals and get your content posted faster.

Landing Page Design & Development
Landing Page Design & Development

The design and layout of your landing pages can strongly impact conversions. Our team will implement, test, and iterate elements until we find the most effective combination.

Sales Enablement Material
Sales Enablement Material

Our team will provide visually appealing resources to your sales team to help them close more deals. From pitch decks to service summaries, we will ensure the customer likes what they see.

Print Material
Print Material

Our creative services aren’t just limited to digital assets. Our team can manage the development and printing of physical materials for every purpose. This includes handouts, postcards, or even business cards!

Our Process

STEP 1

Creative Brief

We start by evaluating your current branding efforts and all creative assets in order to identify gaps and inconsistencies. Based on this brand analysis, as well as a competitive analysis, we develop a creative brief detailing what is needed.

STEP 2

Development

Our team will create professional and beautiful materials to be used across all digital channels to establish a cohesive brand identity. Plus, with our ongoing service, our team can help you develop assets as dictated by your continual marketing needs.

STEP 3

Customer Attention

With professional and eye-catching assets being utilized in every facet of your marketing strategy, you will start attracting the attention of both new and existing customers. And as you acquire more customers, your revenue will increase as well.

Testimonials

Happy Clients

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Request a Free Creative BlackBox Audit

A creative audit from Power Digital assesses whether your brand strategy and creative assets are attracting your target customers and communicating the right message.

What You Get From Our BlackBox Audit

1

Utilization of Brand Assets

Evaluating the usage of brand assets across all your digital channels helps our team understand your strategy to-date. From there, we can identify any gaps or needs and generate the appropriate assets to establish a consistent brand identity.

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2

Customer & Market Fit

Beautiful creative design means nothing if it is not attracting your target customers. We will evaluate your brand’s current market fit and strategize around any changes that need to be made.

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3

Brand Development

Consistency is key when developing a brand. We will establish branding guidelines to help increase brand awareness and identity, so your customers will recognize your brand no matter where or how they encounter it.  

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Email, Social & Ad Creative

Every medium where you use your creative assets has unique formatting requirements. We will create specific assets to meet the standards demanded by each platform.

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6

Landing Pages

We will analyze any landing pages you currently have in place and their relevant metrics. This data will help inform our strategy of where to make adjustments that will increase conversions.

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Our Services

Other Services You Might Be Interested In

Email Marketing

Keep your prospects and customers engaged with your brand using effective email marketing practices.

Content

Generating high-quality content for your entire site can be costly and time-consuming. This service will handle all your content needs from blog posts to sales enablement material.

Organic Social

Engage with your audience authentically to grow your social media presence and business.

Frequently Asked Questions about Creative

1

What is a creative BlackBox audit?

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What is a creative BlackBox audit?The Power Digital creative audit is a crucial step in the methodology of our branding services. Our team will perform a comprehensive review of all your current creative assets and design elements in order to gain a deep understanding of the current state of your brand strategy. Specific elements of evaluation include deployment across channels, market fit, specific creative assets, and landing pages. We then use these findings to inform the development of an insightful brand strategy and corresponding creative assets to grab the attention of your target market and grow your business.
2

What is a landing page?

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What is a landing page?A landing page is typically a standalone web page that is designed and generated in connection to a specific marketing or advertising campaign. This page is where the customer will land when they click through any ad, social post, or blog that is part of the campaign. This can help with revenue attribution and lead generation as well. Landing pages are designed with a single objective or conversion goal in mind, such as a newsletter sign up or contact information collection.
3

What are brand guidelines?

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What are brand guidelines?Brand guidelines are essentially a set of established rules that determine the appearance of your brand in a given situation. Some of the basic information that may be included is an overview of your brand’s history, vision, and personality, as well as key values such as colors, fonts, and images that are to be used. This helps to ensure that there is consistency in how your brand is displayed across a variety of channels, thereby increasing the brand awareness and recognition by your customers. Brand guidelines are also sometimes referred to as brand standards, a style guide, or a brand book.

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Request a Free Creative BlackBox Audit

At Power Digital, we don’t think of ourselves as a marketing agency. We are your partner and an extension of your team.