Power Digital Announces Creative Affinity.

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Fashion Marketing Agency

At Power Fashion, we merge the art of creativity with the precision of data science to deliver impactful marketing strategies. Leveraging our team of the nation’s leading consumer strategists, creatives and data scientists, Power Fashion provides scalable and tangible marketing solutions for brands maximizing ability to grow, amplify what’s working and change what’s not. Our goal is simple: to make more people fall in love with what you do, transforming casual browsers into loyal customers.
Explore our Playbook

POWER FASHION

Every brand is unique, which is why we create a highly customized, holistic approach for each client. This means tailoring campaigns, pitches, messaging, and strategies to align with overall business goals at every step. Our unique ability to achieve cross-channel synergies leads to lasting and measurable results.

We conceptualize and bring to life scalable marketing solutions that catapult brands to the top of the fashion industry.

Customer-Centric Approach

Leverage brand awareness in performance-based marketing

Disruptive Growth

Unlock revenue with omni-channel synergies

Maximum Efficiency

Time optimization by working with one cohesive team of fashion experts for lockstep execution

Our proprietary Fashion Playbook is a proven, ready-to-implement roadmap for driving business growth. We’re excited to offer you a preview.


Strategic Fashion Storytelling

With a deep understanding of the fashion industry, we attract your target consumer and nurture the relationship to build a human connection through an arts-meets-science approach that drives consumer engagement and revenue growth at each stage of the customer journey.

Dedicated Industry Veterans

Our team consists of seasoned fashion, design, and analytics experts, who identify scalable marketing opportunities for every stage of the customer journey, maximizing your success and reaching brand goals.

Customer Journey Optimization

By maximizing channel efficiencies with real data in real-time, our channel forecasting and analysis uncover areas of opportunity for brand growth by utilizing one-of-a-kind insights to propel service channels to correlative growth.

What people are saying
"Throughout our 2+ year partnership with Power Digital, their team showed relentless commitment to strategy, creativity, and our business’ unique goals. I know we had the best team in the industry and the results showed for it in our top-line growth."
Ryan Slyper, Good American Chief Revenue Officer
What people are saying
“They are very professional and creative. Their team is very dedicated and passionate about their work and the brand. The team adapts to budget really well and usually surpasses the results. I am extremely happy with their team and the deliverables.”
-Paula Hermanny, VIX Swimwear CEO and Founder
What people are saying
“During the height of the pandemic and unprecedented ecommerce growth, Power Digital became an extension of our lean team, helping us quickly scale up and optimize our efforts across paid channels +250% YoY. I can’t imagine achieving these goals without their hands-on support and collaboration.”
-Sofia Booth, FRAME Head of Performance
What people are saying
"With Power Fashion, you are not just getting marketing management, but also getting a strategic partner at the intersection of fashion, marketing, and data. Despite industry headwinds, with Power’s partnership, we were able to scale spend and increase ROAS. There’s no high level marketing fluff. Each move is backed by tried and true tactics that work. Power has truly been instrumental in our rapid growth."
-Henry Yu, ONDO COO
What people are saying

The Power Fashion Playbook

Case Studies

View all case studies

Power Fashion Leadership Team

HANNA LANE

Group Director

As Co-founder of Power Fashion, Hanna’s work with fashion clients has resulted in record-breaking performance in revenue, scale, and efficiency driven by her unique blend of creativity and data-driven strategy. Her eye for trends, coupled with a deep understanding of consumer behavior, allows her to craft innovative strategies that resonate with audiences across various platforms. Throughout her career, Hanna has cultivated enduring partnerships with legacy fashion houses and emerging brands alike. She’s known for her collaborative approach, fostering strong relationships with cross-functional teams to ensure seamless campaign execution and incredible results. Her ability to navigate complexities within the fashion landscape while staying ahead of industry shifts has been instrumental in driving success for her clients.

JARAH BURKE

Group Director

As Co-founder of Power Fashion, Jarah innovates scalable omni-channel performance marketing strategies, testing and analytics. As a founding member of Power Digital’s Fashion Division, her expertise is rooted on deep in-platform knowledge across a variety of noteworthy fashion brands. She specializes in data driven ‘outside the box’ thinking to achieve KPIs while maintaining brand voice and brand value across the digital and retail landscape. She is known for her whimsical, yet spot-on analogies and high standard of excellence to build trust and drive success.

STEPHANIE WEIGEL

Account Director, Fashion

As an Account Director in Power Digital’s Fashion Division, Stephanie leads innovative cross-channel marketing strategies that drive incremental revenue. Her expertise lies in full-funnel marketing with extensive experience in paid search, paid social, and creative tactic integration. Leveraging this knowledge she is able to develop data driven strategies that support our fashion clients’ goals and growth initiatives.

ALLISON ECKEL

Account Director, Fashion

As a Fashion Account Director, Allison has a proven track-record of spearheading and executing strategic full-funnel marketing initiatives across a portfolio of noteworthy fashion brands. Her innate ability and passion to merge creative and data analysis with strategic thinking, has led to measurable and impactful results.

LILLY FUHRMAN

Account Director, Fashion

As an Account Director in Power Digital’s Fashion Division, Lilly’s professional passions combines strategic thinking and creative problem solving, leading clients to succeed at scale. She utilizes data analysis paired with extensive industry knowledge to develop unique full-funnel marketing campaigns that deliver results.

KIRSTEN GUERRY

Account Director, Fashion

Kirsten is a seasoned marketing leader with a track record for delivering measurable results. With both agency and in-house experience, Kirsten understands how to tackle challenges and deliver strategic solutions. She managed the digital marketing programs at a luxury men’s fashion retailer and has consulted with several other noteworthy brands. She’s been influential in driving full-funnel marketing initiatives throughout her career and enjoys leading marketing, development and creative for e-commerce brands.

NEFELI SOUTHERN

Account Director, Fashion

As a seasoned omni-channel marketer and growth leader, Nefeli is committed to innovating and delivering incremental results for brands across Power Digital’s Fashion Division. With years of paid media-focused agency experience across a wide array of DTC brands, Nefeli is passionate about creative problem solving, brand authenticity, and bridging the gap between business consulting and growth marketing.

MADISON STERNBERG

Account Director, Fashion

Madison uses her wide breadth of platform knowledge to lead her clients to success within the Fashion Division. Specializing in cross-channel performance optimization, Madison also knows how to creatively analyze metrics to illustrate the true impact your digital program has on overall business and areas for growth. She has worked with a wide range of apparel, shoes and accessories clients providing her with an expansive view of the needs and strategies that will best suit each business.

How we drive your growth

CRO

Convert on the traffic you’ve invested in by driving more clicks, opt-ins, and purchases.

Public Relations

Secure top-tier media coverage to build brand visibility and credibility.

Affiliate Marketing

Leverage a highly motivated salesforce that only gets paid when you do.

Partnerships

Collaborate with like-minded brands and celebrity partners to reach new audiences with established trust.

Influencer

Leverage the reach and credibility of your audience’s favorite lifestyle gurus.

Paid Social

Make more of your content by harnessing social media to reach vast new audiences.

SEO

Drive high-intent new fashion consumers to look, learn, and buy.

Organic Social

Build brand trust and establish your brand voice through quality content that engages an authentic community to keep coming back.

Content Marketing

Inform, entertain, and engage at every stage of the customer journey.

SMS Marketing

Supercharge your retention marketing mix with the most direct 1-to-1 digital consumer communication.

Email Marketing

Reach your customers at the right time in their specific consumer journey with perfectly targeted messaging they actually want to read

Paid Media

Drive more potential customers to your site with PPC strategies that meet prospecting consumers’ needs wherever they are in their journey, serving them ads they want to see.

Explore our Playbook

An appraisal so in-depth, other digital and experiential marketing agencies would bill for it.

For you, it’s a free taste of the value we promise to bring to your fashion brand and just the start of what we can achieve together.

Request a Proposal

“Power Digital has been a wonderful partner for VICI! We have loved leaning on their team for their expert knowledge across all our paid channels and appreciated their robust skillset for approaching new channels! We are fortunate to have them as an extension of our team and would not be able to build out our channel strategies without their expertise!”

Aimee Dudum Colorado
VICI, Chief Merchandising + Marketing Officer

Here’s a look at what you can expect with your free, fully-customized brand appraisal:

  1. Zero Pressure

    Whether you need support increasing brand awareness across the fashion category or want to revamp performance channels for better results, there are no strings attached – ever.

  2. Baseline Evaluation

    We put a spotlight on your brand’s marketing campaign gaps and missed opportunities.

  3. Competitive Analysis

    Start by taking a look at what the competition is doing and how we can do it better, then review an in-depth SWOT analysis evaluating key differentiators and hurdles impacting your ability to cut through the noise.

  4. Growth Strategy

    We’ll provide recommendations on quick wins you can implement immediately as well as high-level plans for long-term growth that can scale with your business in the ever-changing fashion landscape.

  5. Ready. Set. Launch!

    If you decide to partner with our one-of-a-kind fashion team, our partnership is already primed to hit the ground running with an actionable roadmap for success.