Learn how Power Digital helped increase Shipware's conversion rate, keyword rankings, and site traffic with content, SEO, and PR!
B2B digital marketing that speaks to the human behind the brand.
Partner with a B2B marketing agency who understand your target audience’s buying worries and how to make them disappear – earning you their trust and their business.
What does your prospect care about more than revenue? Their reputation.
Nobody wants to look stupid, especially your prospects. Your marketing strategy has to eliminate their risk, build their trust, and connect with them on a human level if they’re going to bet their good name on you.
That’s why we focus our demand generation efforts on the customer experience; proving you’re the smart choice and the safe investment. You’ll look good for partnering with us, and they’ll look like a genius for hiring you.
Free Opportunity Appraisal
See our research findings and our custom B2B marketing strategy roadmap before a contract is signed.
Brand-Specific B2B Experts
Work with B2B marketers that understand the metrics, trends, and challenges of your industry.
Know what marketing campaigns we’re running and how they’re working anytime in your custom dashboard.
We're far from "one hit wonders". Explore our collection of B2B success stories.
Frequently Asked Questions about B2B Marketing
What is a B2B funnel audit?
The Power Digital B2B audit is a crucial step in our methodology. Our team will perform a comprehensive review of your current marketing efforts and your sales funnel to develop a deep understanding of your B2B marketing strategy and where improvements can be implemented. Specific elements of evaluation include visitor behavior, pipeline analysis, channel attribution, nurturing and automation, and existing content materials. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your funnel and grow your business.
What is lead generation?
Lead generation is the process of attracting prospects to your company and converting them into interested customers. This could include job applications, blog posts with web forms, collecting registration information for live events, and other online content containing visitor information. Gathering specific information about visitors in this way allows us to identify interest in what your company is offering so you can follow up with them. If a visitor inputs their contact information to receive access to a whitepaper your company published, you can follow up on this lead with information about a relevant service you provide.
What is a buyer persona?
A buyer persona is a semi-fictional representation of your ideal customer. The development of these personas is based on market research and real data from your existing customers. Our team then extrapolates the data to find patterns and create detailed personas highlighting the customer’s needs, interests, background and more. Using these personas helps you relate to your key buyers and deliver better content and messaging. This practice is known as persona marketing and can be extremely effective in producing results.
What is a marketing funnel?
A marketing funnel is a process that your potential customers go through to become your existing customers. The buyer journey is outlined from the customer’s initial discovery of your business to their purchase. A marketing funnel is designed to create an automated system that helps facilitate the prospect’s purchasing decision and shows them why your product is the best choice for their needs. As a bonus, a marketing funnel provides measurable checkpoints throughout the customer journey so you can identify any issues quickly.
What is lead scoring?
Lead scoring is the practice of giving each of your marketing leads, or prospective customers, a score based on a set of predetermined factors. You can utilize a variety of factors to help determine the score such as a customer’s professional information or how they have previously engaged with your website and other platforms. Every company will have a different model for scoring their leads. One of the most frequently used techniques to develop your value system is to use data from previous leads to find a baseline. This entire process is part of our B2B services.
What are sales enablement materials?
Sales enablement materials are the assets your sales team requires to close more deals. These could include pitch decks, one-sheets outlining case studies, social media marketing assistance and more! Your marketing and sales teams strongly rely on each other to achieve success which is why we stress the importance of alignment between the two departments.
Sales enablement materials help to facilitate this relationship and ensure everyone is on the same page.
How do you attribute leads to marketing campaigns?
Without getting into too much technical detail, we can attribute leads to specific marketing campaigns using UTMs and dashboards within your CRM enhanced with Google Analytics. This method provides us with a complete picture of which campaigns are yielding results. There are many attribution models you can choose from. Thankfully, our team is experienced in all of them and can implement the correct attribution scheme to use in conjunction with your b2b digital marketing strategy.
"From the account strategists to the creative services to the individual campaign "specialists" they make sure they build a team that best serves your needs. The paid Google AdWords and social media campaigns are closely monitored to ensure we put budget towards the initiatives that perform. We work together to make outcome-based decisions that optimize our campaigns and get the most ROI. They truly come on board as 'part of the team' and I'd highly recommend them to any marketing leader that strives for innovative, strategic ways to make a real impact in our digital world."
"It's been a pleasure working with the entire Power Digital team. The team is extremely supportive in their response time and also collaborative in taking feedback and transforming it into actionable strategies to support our intended growth in the digital marketing space."
"I wish I would have found you guys years ago."
Get your no-strings opportunity appraisal and see our expertise in action.
Discover where your business stands amongst the competition and how we plan to set you apart – for free.
Take the weight of countless digital marketing tasks off your team and put it all in the hands of B2B marketing experts…
Partner with B2B marketers, strategists, and collaborators who see the big picture and understand your business goals…
Feel confident about your choice before and after the contract is signed, because communication is always honest and transparent…
Get endless kudos for finding the B2B agency that leveled up your company’s marketing and lead generation efforts, like so many businesses before you…
Here’s how we make your appraisal a win-win:
Your appraisal is free forever with no strings attached, despite how deep we dive.
We put a spotlight on opportunity gaps and missed opportunities in your marketing efforts.
Get quick wins you can implement immediately, as well as high-level plans for the long run.
If you decide to partner with us, we’re already months ahead in perfecting your .