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Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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Connected TV Marketing Strategies: CTV Advertising Examples

Tara Johnson | November 8, 2025

Connected TV Marketing Strategies: CTV Advertising Examples

Choosing the Best CTV Advertising Platform for Your Brand

Tara Johnson | November 8, 2025

Choosing the Best CTV Advertising Platform for Your Brand

Rethinking Buy with Prime: When It Does Work for CPG Brands

Tara Johnson | November 8, 2025

Rethinking Buy with Prime: When It Does Work for CPG Brands

Consumers Are Becoming More Selective—How D2C Fashion Brands Can Still Unlock Growth

Tara Johnson | November 7, 2025

Consumers Are Becoming More Selective—How D2C Fashion Brands Can Still Unlock Growth

How to Audit Your Brand Visibility on LLMs

Tara Johnson | October 31, 2025

How to Audit Your Brand Visibility on LLMs

AEO vs GEO: Key Differences, Strategy & Optimization Guide

Tara Johnson | October 31, 2025

AEO vs GEO: Key Differences, Strategy & Optimization Guide

No Shortcuts, Smarter Strategy: Power Digital’s Tested Framework for Food & Beverage Brands

Tara Johnson | October 24, 2025

No Shortcuts, Smarter Strategy: Power Digital’s Tested Framework for Food & Beverage Brands

Beyond Aesthetics: How Creative Segmentation Drives Margin and LTV

Tara Johnson | October 24, 2025

Beyond Aesthetics: How Creative Segmentation Drives Margin and LTV

Top Incrementality & Measurement Solutions for CPG

Tara Johnson | October 24, 2025

Top Incrementality & Measurement Solutions for CPG

How High-Growth B2B Brands Align Channels for Scalable Marketing Results

Tara Johnson | October 24, 2025

How High-Growth B2B Brands Align Channels for Scalable Marketing Results
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