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The Power Blog: A sneak peek of the future.

Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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Beyond the Drop: Measuring Incrementality in Seasonal Fashion Campaigns

Tara Johnson | July 23, 2025

Beyond the Drop: Measuring Incrementality in Seasonal Fashion Campaigns

How Fashion Brands Can Evolve Legacy Positioning to Attract Gen Z and Retain Core Customers

Tara Johnson | July 23, 2025

How Fashion Brands Can Evolve Legacy Positioning to Attract Gen Z and Retain Core Customers

The Risks of Knee-Jerk Budget Shifts in Home Services

Tara Johnson | June 18, 2025

The Risks of Knee-Jerk Budget Shifts in Home Services

2025 Digital Grocery Sales: What’s Driving Success and the Key Role of Walmart, Amazon, and Instacart

Tara Johnson | June 18, 2025

2025 Digital Grocery Sales: What’s Driving Success and the Key Role of Walmart, Amazon, and Instacart

Future-Proofing LTV: Strategic Growth Planning for DTC Brands

Tara Johnson | June 18, 2025

Future-Proofing LTV: Strategic Growth Planning for DTC Brands

6 Ways Power Digital Helps Fashion Brands Stay Profitable in Any Economy

Tara Johnson | June 18, 2025

6 Ways Power Digital Helps Fashion Brands Stay Profitable in Any Economy

Back-to-School Season: Smart Marketing Moves for Food & Beverage Brands

Tara Johnson | June 18, 2025

Back-to-School Season: Smart Marketing Moves for Food & Beverage Brands

Are You Maximizing Your Business Potential? The Power Circuit™ Scorecard Holds the Answer

Tara Johnson | June 17, 2025

Are You Maximizing Your Business Potential? The Power Circuit™ Scorecard Holds the Answer

Paid Search vs. Paid Social: Use Cases for Each

Tara Johnson | June 8, 2025

Paid Search vs. Paid Social: Use Cases for Each

11 Paid Social Strategies Proven to Work

Tara Johnson | June 7, 2025

11 Paid Social Strategies Proven to Work