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Why Web Development Matters

Many believe that creating a website is as simple as selecting a template and populating it with information about your products or services. In reality, there is much more to building an effective website and those that ignore these details will find themselves with a site that doesn’t perform or meet their goals.

At Power Digital, we offer a full suite of web development services, leveraging our team’s expertise and knowledge of best practices, we are able to build visually appealing, high-quality websites that drive conversions to help grow your business. We work closely with you to develop a deep understanding of your company’s goals and industry in order to implement elements that will engage your visitors from the moment they land on your site.

Full Website Development
Full Website Development

From the structure of your pages to the navigation across your site, our team of web designers are responsible for the complete build down to the very last pixel. Experts in nearly every CMS and e-commerce platform, we can work with whatever you currently have in place.

 UI / UX Design
UI / UX Design

A website cannot be an effective marketing asset if your customers can’t find what they are looking for or navigate it with ease. Our team of design experts will evaluate your site to ensure that the design isn’t impeding your ability to reach your goals.

Routine Maintenance
Routine Maintenance

A crucial part of building an outstanding website is maintaining those developments as you move forward. But this can be a time-consuming task. Our team will continue to monitor the performance of your site and make adjustments as needed so it is always optimal.

Our Process

STEP 1

Discovery & Planning

We begin by sitting down with you and your team to evaluate the state of your current site, your goals, and what needs to be done. At this point, we determine what the structure and overall aesthetic of your new site will be. Developing a plan helps us be more efficient moving forward.

STEP 2

Implementation & Design

Our team begins implementing the planned changes to your site and incorporating the new design. This is where the magic happens. As we progress through this stage, we maintain complete transparency and collaboration to ensure the best results.

STEP 3

Delivery & Results

Recent changes tot he site are pushed live and turn your website into a money-making machine! Our team will continue to monitor the performance of your site and make adjustments as needed to keep seeing optimal results.

Testimonials

Happy Clients

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Request a Free Web Development BlackBox Audit

Power Digital’s comprehensive approach to web design services produces more than just a website. By incorporating rich media and e-commerce stores, your business will be set up to grow and gain profitability faster than ever before.

What You Get From Our BlackBox Audit

1

Site Speed

Most website visitors will abandon a page if it takes longer than 2-3 seconds to load. Which is why assessing your site speed is one of the first and most critical things our team will address.

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2

Conversion Rate

A website is useless if it is not accomplishing the goals you need it to. Our team will evaluate the conversion rate of your site and plan improvements to remove obstacles from the goal completion process.

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3

Framework

Choosing the framework on which to build your website is an important decision that will impact any future web development efforts. Our team is well-versed in every option available and can make customized recommendations for changes or work with your existing framework.

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4

Structure & Navigation

Ensuring that information on your website can easily be found by visitors is crucial in minimizing page exits. We will review the structure and navigation of your site to eliminate unnecessary clicks while surfacing the pertinent information your customers are looking for.

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UI and UX

Focusing on the design and experience your site provides to visitors is one of the last steps in our audit. We will evaluate the current state of your site and make recommendations for impactful improvements.

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6

Competitive Analysis

Finally, our team will review the websites of your competitors and determine where your site can stand out. We will work to highlight the unique features of your product or service to help draw your target audience in quickly and convert faster.

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Our Services

Other Services You Might Be Interested In

CRO

CRO enables visitors on your site to take action. Using design and other elements, CRO seeks to eliminate the obstacles that prevent your customers from converting while helping guide them toward your site’s goal action.

Content

Generating high-quality content for your entire site can be costly and time-consuming. This service will handle all your content needs from blog posts to sales enablement material.

SEO

Evaluating your site using search engine optimization best practices including metadata, keyword research, link building, and more! Our SEO service will make sure your website is ranking on search engines and attracting more potential customers.

Frequently Asked Questions about Web Development

1

Which CMS platforms do you work with?

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Which CMS platforms do you work with?CMS, on content management systems, can help make your website more flexible and scalable, able to grow and change with your business. That is why we encourage all of our clients to incorporate a CMS during the web development process and strategy. The CMS platforms we are most experienced in working with are: - WordPress - Magento - Shopify - Drupal However, if you have already implemented a CMS this is not on this list, we can still help! Contact us today for a full website audit.
2

What is the difference between UI and UX?

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What is the difference between UI and UX?Unfortunately, these two terms are frequently mistaken as interchangeable ways to refer to the customer-facing design of a website. However, this is not the case as there are some distinct differences between these two practices. While both UI (user interface) and UX (user experience) impact the way a customer experiences your site, UI manages the more obvious design elements and presentation of the pages. UX, on the other hand, looks at how visitors interact with your site and how easy it is for them to perform certain actions. Clearly, UI and UX are closely linked but these subtle differences in responsibilities are notable.
3

What is a website audit?

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What is a website audit?In general, a website audit can mean a lot of different things depending on who you are working with. But at Power Digital, a website audit is a comprehensive review of all the elements which construct your site and corresponding solutions. From the framework and page load speeds to the design of your site, our web developers and marketing team looks at every single detail of your site during the audit process. Assessing your website at this level allows us to determine the changes that need to be made to improve and optimize the experience for your visitors which ultimately helps to increase the profitability of your site. And who doesn’t want that?
4

What does UI stand for?

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What does UI stand for?UI is more formally known as User Interface and is often used in terms of design. Unfortunately, the term is often misused colloquially leading to misinterpretations of what UI actually is. In reality, UI design is focused on the look and feel, presentation, and interactivity of your site. These are the elements that your customers will most obviously notice when they visit your website. Some examples of UI elements include any animations and colors used.
5

What does UX stand for?

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What does UX stand for?UX is the shorthand for User Experience and is focused on improving the usability or ease of use, and pleasure provided in the interaction between your customer and the website. These are the elements that your visitors may not consciously notice but do indeed impact their time on your site. For example, UX designers will ensure that your website is easy to navigate and important information can be found quickly. They may use tools like visitor recordings to determine where visitors have trouble and implement changes to enhance the customer’s interaction with your site.
6

What is the difference between web design and web development?

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What is the difference between web design and web development?As a web design agency, we understand that though web design and development are very closely linked, working together strategically to deliver a functional website, they are very different in their efforts. First, web development is focused on building a site using coding languages. This is sort of like the skeleton of a website for businesses. In contrast, website design makes the site visually and tactfully appealing through the creative process executed by our expert graphic designers. This is more like the skin of a website.
7

Are your websites mobile-friendly?

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Are your websites mobile-friendly? Absolutely! Designing for mobile devices has never been more important. We design mobile-first and are always considering and optimizing against your site’s mobile experience. From lightning-fast site speed to thinking through the UX and UI of a mobile site we focus on designing mobile responsive websites that look great on mobile, desktop, and tablet devices. Website design and development should always be mobile-first from day one.

Grow your Business

Request a Free Web Development BlackBox Audit

Power Digital is more than a marketing agency, we are your partner and an extension of your team. Joining the Power Digital family means gaining access to highly qualified marketing experts that will customize best practices to your unique needs.