- 268%Increase in Organic Revenue
- 967%Increase in Conversions from Social Traffic
UltraSabers is a globally recognized manufacturer of movie-quality lightsabers for all ages. UltraSabers came to Power Digital Marketing with the primary goal of increasing Organic visibility and Organic Revenue while cementing their online reputation as the premier leader when it comes to high-quality custom lightsabers. The biggest challenge faced in this campaign was executing a strategy that would improve Organic activity for a site that is already at the top of a highly competitive industry. Being able to maintain positioning through the holiday season in a cut throat industry, in terms of competition, was a feat to conquer. Additionally, with an influx in buzz on social media, top-tier media and industry related media sites surrounding the release of Star Wars Episode VII, we were challenged to find a way to position UltraSabers as a discussion leader in order to break through the clutter to engage new users and drive conversions.