- PR & Link Building
Although a very well known restaurant, The Crack Shack was not getting enough in-restaurant traffic for its Pasadena and Century City locations. The challenge was to define a target audience for each location and determine the best method for outreach. For The Crack Shack Pasadena, the target audience is young professionals to promote dining in the evenings and during happy hour. For The Crack Shack Century City, the target audience is families to promote dining on the weekend and bringing larger groups of people. In addition, we strived to raise awareness for the brand on social media.
What did Power Digital do to solve this problem?
With The Crack Shack, our approach was to execute a micro and nano-influencer campaign to raise awareness for Crack Shack and drive in-restaurant traffic. We reached out to influencers for each audience who created Instagram posts, Instagram stories and Yelp reviews in exchange for a complimentary meal or sponsored budget.
- Instagram Posts
- page 1 keywords
- People Reached
- Total Engagement
Overall, targeting two custom audiences resulted in increased traffic YoY and plenty of user generated content to repurpose in other marketing channels. The influencers also posted 71 Instagram stories and 13 Yelp Reviews. In addition to the audience reach and engagement, our influencers drove 346 users to the website in April with 339 of those users being new users who have never visited The Crack Shack’s website before.