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Services Used

  • Web Development and Design
  • CRO
  • SEO Migration
  • Content

The Challenge

The San Diego Housing Commission last updated their site back in 2012 and were looking for an updated design that would allow for their users to navigate the site comfortably and freely. Their user base is not the most tech savvy, so the challenge lied in producing a ton of content and areas to navigate but displayed in a simple fashion with a clear user path. Another challenge came from updated branding and adding new features to their site like a map locator, archives, and a customized form to tailor user experiences.

The Strategy

As stated before, our strategy came from a place of simplicity, looking to provide a user experience that would take 1-3 clicks to get where they wanted to go. The SDHC provides a ton of info and resources for their users, and often times that can be lost in the design of the site. We created unique experiences for the six areas of their site:

  • Housing Opportunities
  • Doing Business With Us
  • Homelessness Solutions
  • SDHC Achievement Academy
  • Governance & Legislative Affairs
  • About Us

This helps build familiarity with the user within the layout and colors used in each section.


  • designed and developed page templates


  • improvement in overall site speed

The Results

  • Easier user experience for specific user base
  • Improved backend management of SDHC divisions
  • Successful SEO migration of all pages
  • Better load times influencing higher rankings on Google
  • Map locator added for zip code search of properties
  • Responsive nature

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