For LaJolla.com, we focused on the user’s point of view, traveling on the go and needing resources to quickly know where to go.
+5,000In keyword ranked in the top 100 in a 4-month span after launch
300+Blog posts migrated and styled
60+La Jolla-based hotel, restaurant, and business profiles
LaJolla.com is a prominent blog and tourist guide for anyone who comes to San Diego looking for recreational and dining experiences in the heart of the beach area. They came to us with an issue with the way their site was structured and built. Normally, a blog is built so that a user can post a blog and have consistent styling to the rest of the site. However, in their case, they had to go in and do custom styling every time, the backend was a mess, and the design was very tricky to get right.
In addition, LaJolla.com needed a better mobile UX. We focused on the user’s point of view, traveling on the go and needing resources quick for where to go. That’s where our mobile play came from.
The main strategy behind the design, flow, and navigation of the site is to keep users engaged and wanting to explore the site as if they were exploring La Jolla on their own. We wanted to bring the areas of the site to life as if navigating a map.
Another goal of ours was to ensure a low bounce rate, redirecting users from posts to guides, to dining. This was done with elements on the page meant to redirect a user who had made it a certain amount down the page.
Lastly, in a very nerdy way, the structural organization of the menu and the backend is beautiful. We keyed in on making sure the site was easy to maintain, the menu was clear to navigate, and everyone understood fully the purpose of the site.
Overall, the combination of these strategies resulted in a lower bounce rate and has shown a gradual uptick in keyword rankings.
TomboyX was concerned that an external agency wouldn’t capture the strong brand voice and vision they’d carefully created. They wanted to grow their e-commerce sales—but not at the expense of letting go of their core message and audience.
As a brand that had enjoyed huge success selling vintage audio products, Victrola’s retail tactics were in danger of getting stuck in the past. Despite e-commerce exploding all around them, they’d remained focused on real-world sales, through a trusted network of bricks and mortar partners.
Check out this case study to learn how we worked with Chuze Fitness to launch a cross channel campaign for Self-Care
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