PR Agency San Diego, California

The Power Digital PR audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous outreach and placement efforts to gain a deeper understanding of your current PR strategy. Specific elements of evaluation include current media placements, story angles used, press release or event opportunities, and an analysis of previous placements. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your outreach and grow your business.

SEO (search engine optimization) outreach and link building is the process of creating backlinks on other sites in order to build your credibility. A backlink, also known as an inbound or incoming link, is created when another external website links to your site. Such links are particularly valuable for SEO because it helps to build a positive reputation for your website and its content. When many different sites link back to the same webpage or website, it allows search engines to infer that the content is worth linking to.

A press release is generally a written statement or recorded communication directed at news media to announce something newsworthy. Such announcements could include merger or acquisition activity, new product releases, new office locations, and more! Knowing when and where to publish your press releases is much more complex than it sounds. Our team of PR specialists can help you identify these opportunities and make the most of them by developing an effective PR campaign and strategy.

A press release can also be called a news release, media release, press statement, or video release depending on the medium being utilized.

Top tier outreach is the process of contacting well-known publications in an effort to have them feature, or place, your product, service, or company in a story. Such publications include Forbes, The Huffington Post, and The New York Times. Features in top tier publications are crucial to increasing your brand awareness and credibility. Connecting with these outlets requires in-depth knowledge of what they look for and how to pitch them. Thankfully, our team is well-versed in these practices and can leverage this knowledge to help you succeed.

Much like it sounds, blogger outreach is the practice of reaching out to bloggers with high follower counts in order to get them to backlink to your site or a feature article. But you can’t just reach out to any blogger. You will only want to reach out to those whose audience would find your product or service relevant and useful. Anything else would be a waste of time. This is not to be confused with influencer marketing, which is an entirely different practice.

This is the process of reaching out to and pitching broadcast networks in regards to your product. Whether television or radio, such networks tend to reach a large and broad audience which can help your company gain invaluable exposure. Such outreach could result in a number of outcomes, including feature segments, product placements or brand mentions. Building these relationships, however, is difficult, which is why the Power Digital team has spent time doing so in order to help our customers gain access to the right people.

Digital PR is the practice of networking with journalists, bloggers, and influencers in order to gain high-quality backlinks and social media mentions to improve SEO. Ultimately, this process helps to increase your online presence and drive more traffic to your website. However, it can be tedious and frustrating to build those relationships. Thankfully, the team at Power Digital has extensive networks that they leverage on behalf of our clients in order to achieve the best placements possible.

At Power Digital, our strategies are customized based on the individual business and its unique needs and goals. So we can’t give you a specific number without first reviewing your current PR strategy. Use one of the forms above or below to request a FREE PR audit and we will review your current placements and outreach. From there, we can provide an estimated cost and plan for any changes that need to be made.