VP OF MARKETING

www.myessentia.com

Power Digital has been a game changer for the Essentia brand.

GROW ONLINE REVENUE

E-commerce is booming—there’s no doubt about that. In fact, the National Retail Federation (NRF) expects online retail to grow 8 to 12% in 2017 alone. That is three times greater than that of brick and mortar retail growth. 

And with large chain stores such as Macy’s and Sears reporting disappointing quarterly sales in Q1 of 2017, it is no surprise that retailers are shifting their focus online. 

However, with this growth and shift  comes increased competition online. And beating that competition is the hard part. This is where our team at Power Digital Marketing can help.

LET'S TALK!

S U B M I T

DID YOU KNOW?

The number of online shoppers has grown by nearly 20 million from 2015 to 2016. [National Retail Foundation]

The number of online transactions has risen by 115 million from 2015 to 2016. [National Retail Foundation]

Total amount of money spent online grew by $7 billion between 2015 and 2016. [National Retail Foundation]

100's of Happy Customers

100%+ Conversion Volume Growth

100's of Millions in Revenue Growth

WHO WE ARE

Power Digital has helped hundreds of e-commerce businesses become leaders in their industries.

WHAT OTHERS SAID

Power Digital helped us build out valuable resources that have transformed our SEO efforts and paid off through increases in both organic traffic and revenue. Content has been at the heart of our campaigns supporting both SEO and email channels which are at the core of our business.

www.canna-pet.com

CEO

DIRECTOR OF MARKETING

www.soccerloco.com

We have worked with Power Digital for several years and they have proven over and over again to be a reliable digital marketing partner. Their team really is an extension of our marketing department and always put our needs and best interest at the forefront of their decision making. They know our business and industry extremely well. They are very technical, leverage data driven approaches and have a strong understanding of advanced eCommerce marketing tactics. No questions Power Digital is a great fit for us as an eCommerce brand.

REASONS WHY E-COMMERCE BUSINSSES FALL BEHIND

While many traditional marketing tactics and media outlets are still successful, in order to truly see a positive impact to your bottom line, you need to be crafty. When it comes to digital marketing, there will always be a new company deploying better strategies in an effort to win your audience’s attention. These days, being comfortable and relying on your brand name just isn’t going to cut it.

3

Failure to Adopt New Strategies

THE GREAT NEWS...

... is that all of these problems are very easy to fix! But you have to do your due diligence and evaluate your current strategy with a critical eye. Take off those rose colored glasses and pinpoint exactly what’s working and what isn’t.

We understand that evaluating yourself can be difficult. Let us help you get a better perspective!

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TACTICS THAT GROW E-COMMERCE REVENUE

To accomplish successful and scalable e-commerce growth, everything must be fully integrated and connected. If you’re not doing this, your marketing dollars are being wasted and your competition is gaining ground.

2

Poor Integration with Vendors, Technology, and Agency Partners

Many medium- to large-sized e-commerce companies have generalists running their campaigns. However, this tends to work against them in the digital-sphere as online channels are incredibly competitive and require specialists proficient in each vertical in order to truly succeed.

1

Lack of Channel-Specific Expertise

For most e-commerce companies, email is the best way to reach customers and control the ebb and flow of seasonality. However, in order to see growth from your email marketing efforts, you need to employ strategies that will build up and expand your subscriber list, not to mention the daily testing, analysis, and optimization needed to increase sales.

1

Email Marketing

After running and analyzing hundreds of digital marketing campaigns, you start to notice trends. One of the most consistent trends we’ve noticed is that organic search is almost always the highest traffic- and revenue-driving channel. If you don’t have a good SEO presence, you are going to be dependent on paid media, leaving yourself vulnerable to shifting market conditions and competitors with more advertising money entering the market.

2

Organic Search

One of the biggest advantages of having an e-commerce business is the amount of data you can aggregate on your current or potential customers. Having a top notch programmatic strategy is a key factor towards driving revenue growth.

3

Programmatic Advertising

These are just a few of the many strategies that e-commerce companies use to succeed online. We would love the opportunity to speak with you about how these strategies can help your e-commerce business.

OTHER RESOURCES

OUR AUDIT PROCESS

Before we dig into your current e-commerce strategy, we hold a quick 15-minute phone call to discuss your business, goals, and current marketing efforts. During this discovery phase, our executive leadership team helps to uncover what’s working, what isn’t, and what has yet to be tried.

Our goal in this phase is to get a clear understanding of what you’re trying to accomplish and where your e-commerce brand currently stands.

DISCOVERY CALL

Next, we dive a little deeper—assessing what you’re doing wrong, what you’re doing really well, and what can be augmented to improve your e-commerce strategy. During this assessment, we show you all of our cards and provide you with a clear roadmap to success.

During this assessment, we may find that your goals are not realistic or not possible to reach, and we will tell you that. After all, our job isn’t to tell you what you want to hear, it’s to tell you what’s going to get results.

Our goal in this phase is to deliver value, explain exactly how you can use digital marketing to hit your e-commerce goals, and determine if our team can help make that happen.

DIGITAL ASSESSMENT

If we make it to the proposal phase, it means that we both feel that we can do big things together. We don’t put together proposals or write marketing plans for brands we feel we won’t be able to help grow or work with five years down the line.

This phase is a team effort. We work with potential clients and co-author the proposal. After all, in order for our marketing campaigns to be successful, we need integration among both teams. Our proposals are incredibly custom and detailed: we outline initiatives and deliverables month-by-month to ensure expectations are clear and that our team is set up for success.

PROPOSAL

READY TO GROW YOUR ONLINE REVENUE?

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