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Services Used

  • Influencer Marketing
  • Paid Social

The Challenge

In the competitive Real Estate market, long-term Power Digital Marketing Client, Berkshire Hathaway HomeServices California Properties, was looking to increase their overall brand awareness, while finding a competitive edge. In order to supplement the brand’s top of funnel marketing channels, Power Digital Marketing implemented a strong Influencer Marketing strategy to increase brand awareness and drive the ultimate ROI.

What did Power Digital do to solve this problem?

Power Digital Marketing used their connections in the influencer landscape to partner with collaborators who were looking to either buy or sell their home. Additional coverage to supplement the long term campaigns included influencers attending Open Houses and sharing the open house with their Instagram followers whilst tagging the agent and Berkshire Hathaway HomeServices California Properties.

To further increase brand awareness, Power Digital deployed the cross channel-strategy of Influencer Whitelisting. Through this strategy, Paid Social able to put ad-spend behind the Influencer’s post and promote the client through Facebook and Instagram Ads, in order to achieve stronger brand presence. 

 

   

1

  • Seller Partner

6

  • Buyer Partners

18

  • Open House Partners

24

  • Instagram Posts

+125,000

  • Instagram Engagements

+2,675,000

  • Instagram Story Impressions

2

  • Properties Sold

The Results

Berkshire Hathaway HomeServices California Properties sold two homes to their influencer partners, proving that Influencer Marketing can provide ROI in addition to heightened brand awareness. 

To recap, Power Digital was able to secure the below results for Berkshire Hathaway HomeServices California Properties.

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