Scaling Spend and ROAS with Thoughtful Strategic Optimizations
Challenges
When Pura Vida first approached Power Fashion, the account was under optimized, spending on inefficient keywords and were not capitalizing on the machine learning and ROAS focused Smart Shopping campaigns.
Solutions
Entering the engagement, the biggest growth opportunities Power Fashion identified were: Efficiency of NB & Shopping Spend, expand NB opportunities for top of funnel, and A/B Testing Expansion on Emails, with the goals being Paid Spend efficiency, YoY revenue growth, and increased brand recognition.
Since partnering in Q2, when comparing to Q1 performance, Power Fashion has been able to dial in branded search for greater returns at lower spend, and focused on non-brand to drive new customer acquisition and incremental revenue.
Results
Power Fashion has efficiently scaled revenue +136% quarter-over-quarter. Shopping revenue is up +40% driving discovery for ‘non-core’ categories. Power Fashion also drove a +24% revenue increase over Black Friday/Cyber Monday than the previous year.
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