How do we do this?
Our PR team has established relationships with hundreds of authoritative outlets within each industry, allowing us to guarantee coverage for our clients. Prior to conducting outreach, we thoroughly vet each outlet to identify which publications are going to elevate our SEO efforts most.
Our team uses several SEO metrics to vet the relevance and authority of each outlet within the search engine by evaluating the following metrics on each website:
- Domain Authority
- Trust Flow
- Citation Flow
- Spam Score
- Current Rankings
Why our SEO Outreach is Above and Beyond
We integrate with the SEO department which allows us to select unique anchor texts and landing pages to target for outreach. This is a data-driven approach to driving keyword rankings and increase client revenue.
We also integrate with the content department by creating a cluster strategy where we marry link building efforts with content strategy to create clusters of web content pointing back to client
Lastly, we utilize Google Analytics to identify the performance placements. Where it be the traffic, time on site, pages visited or actual conversions, GA allows us to dive into each placement and see which was most impactful pertaining to the client’s goals.