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Why Organic Social Media Marketing Matters

Today’s consumers are constantly bombarded with advertisements and sales messaging trying to persuade them to purchase the latest product or service. As a result, they have become more adept at ignoring content and brands that they perceive as false or ingenuine. Instead, they look for authentic brands that they connect with on a deeper level. So it is more important than ever before to publish engaging content that is relevant to your audience.

At Power Digital  we work with our clients to generate social campaigns that will help grow your audience organically. With channel-specific experts on our team, we are able to create and publish the high-quality content that consumers have come to expect from the brands they engage with on social media.

Content Calendar Development
Content Calendar Development

As you develop an organic social strategy, it is important to plan and organize your content publication but it is a time-consuming process. The Power Digital team can relieve you of this burden and manage the development of a content calendar based on best practices.

 Community Management
Community Management

Our team will handle maintaining your brand pages on a variety of social media platforms. From following relevant brands to muting negative comments, we will help keep your social community engaged with your content.

Pinterest SEO Content Creation
Pinterest SEO Content Creation

Pinterest can be an impactful social media platform for certain industries. Our team is well versed in best practices for Pinterest SEO content creation and can help you leverage this platform to grow your following not only on Pinterest, but on other channels as well.

LinkedIn Outreach
LinkedIn Outreach

When it comes to B2B products and services, there might not be a more powerful social tool than LinkedIn. Our social team will leverage best practices to order to conduct outreach campaigns on your behalf.

Video
Video

Video content is increasingly important for a variety of social channels. Our team knows what will work and gain traction on each platform so they are able to generate high-quality videos that will help you connect with your audience.

Photography
Photography

Social content that contains a photo or image gets significantly more engagement than that without. Our team will help source quality and relevant photography to utilize throughout your social content while developing brand consistency.

Our Process

STEP 1

Audience Insights & Strategy

We start by analyzing your Facebook Audience Insights and Target Audience data to develop a deeper understanding of your current tactics. Our team will then use these findings to develop a strategic plan.

STEP 2

Content Development & Publishing

Next, our social and content teams will begin creating high-quality content to use across your relevant social channels. We will manage the publishing of this content while monitoring engagement and follower metrics.

STEP 3

Audience Growth

As you continue to publish the content your audience wants to see you will develop a tribe of loyal and highly engaged followers who can’t wait to see what you come out with next! This, in turn, increases your reach and profitability.

Testimonials

Happy Clients

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Request a Free Organic Social BlackBox Audit

Power Digital knows what your audience wants to see and has a team of channel-specific experts to help you deliver exactly what they are looking for.

What You Get From Our BlackBox Audit

1

Current Activity

We have to know where we are starting before we can move forward. Our team will take inventory of all the content and activity for every social channel your brand is using.

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2

Following Size & Engagement

Taking a deep dive into the follower and engagement metrics of your social channels helps us to complete this picture. Equipped with this information we can determine we need to address most urgently as we move forward.

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3

Community Management

The most successful brands do more than just post content. Instead, they engage with their audience and create a conversation. We will look at your activity, evaluating what improvements should be made.

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4

Brand Aesthetic

Consistent branding is critical in developing your social presence as it helps generate brand recognition. Our team will take note of inconsistent or haphazard branding that might be hurting you.

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5

Social Assets

Our team will take inventory of all your existing social assets including images, video, and other branding elements. We will evaluate which elements will be effective for the new strategy and what should be retired.

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Request a Free Organic Social BlackBox Audit

Our Services

Other Services You Might Be Interested In

Paid Social

Our team will evaluate your paid social media efforts and the competitive landscape impacting your brand so we can launch more effective ads that will continue to grow your social following.

Influencer

Influencer marketing can be a powerful social engagement tool but is full of complexities. Our team will handle the process from start to finish including selection, negotiations, and result tracking.

Creative

Creative as a service will evaluate the gaps in your current needs and seek to fill them with beautiful, cohesive brand materials to be used across all your digital channels.

Frequently Asked Questions about Organic Social

1

What is a social media BlackBox Audit?

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What is a social media BlackBox Audit?The Power Digital social audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your social media metrics, content, and branding across all platforms to develop a deep understanding of the current state of your social presence. Specific elements of evaluation include current activity, following size, community engagement practices, brand aesthetic, and social asset inventory. We will then use these findings to develop a robust strategic plan that will help increase your audience engagement and grow your social following.
2

What social media platforms do you work out of?

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What social media platforms do you work out of? The Power Digital social team are experts in leveraging all the major social media channels that our clients are on. This includes Facebook, Instagram, Twitter, Pinterest, and LinkedIn. But just because we have the means to support you on all these platforms, doesn’t mean you should be on all of them. Dont’s worry! We can help you figure out which ones will help you reach your target audience.
3

Do you respond to followers questions or comments on my posts?

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Do you respond to followers questions or comments on my posts?The short answer? Yes. If you choose to utilize our community management services, we will respond directly to your followers’ questions or comments to keep your brand engaged in the conversation. We have found that this helps create a sense of authenticity with your audience and ultimately increases your reach.
4

What is social media community management?

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What is social media community management?Community management is essentially the oversight and maintenance of your brand’s social media pages. This could include responding to comments or muting negative comments, following other relevant brands, and publishing new content. It seems simple enough but can be a very time-consuming activity, especially to do it effectively. Our team is experienced in this type of social media management and can ensure that your brand is engaging with your audience in the most authentic way.
5

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Request a Free Organic Social BlackBox Audit

At Power Digital, we are your partner and an extension of your team. When you work with us, you get more than a marketing agency–you gain access to channel-specific experts who will customize best practices specific to your brand and audience.