A Leading Instagram Advertising Agency
Want to know the secret to fast revenue growth? One word: engagement.
People like to buy from brands they already know and love. Instagram connects you to highly engaged customers, ready to listen.
Word of mouth is one of the most effective advertising vehicles on the planet. Social media puts that method on steroids, allowing you to reach people at scale. With over 1 billion active users, Instagram has become the destination for advertisers if you want to get the attention of your target audience.
Instagram is the king of social media, with a 4.21% engagement rate (compared with Facebook and Twitter combined barely reaching 0.10% engagement). Instagram delivers 58 times more engagement per follower than Facebook does and 120 times more engagement per follower than Twitter does.
Companies with an active presence on Instagram are viewed more positively by 78%of users.
79% of users search Instagram for information about a product or service. 60% of users learn about new products through Instagram.
Instagram is proven to be one of the best social media platforms for targeting millennials – with 90% of the platform’s users under the age of 35.
Here's what happened when we partnered with Vionic Shoes:
$1.5 Million increase in paid social revenue in first year.
Why advertise on Instagram?
The exact people you need to target are checking Instagram daily – and sometimes, multiple times per day. They trust the social media platform, and when you’re strategically placed in that trusted space, you can more effectively reach your target audience
Natural Looking Ads
One of the reasons why Instagram is so effective is because advertisements look like regular posts, helping to drive greater engagement. In fact, users are 2.5 times more likely to click on an Instagram ad compared with other type of advertising.
Frequently Asked Questions about Instagram Advertising
What are the different ad types available through Instagram?
Instagram offers a variety of ad types to meet your goals, including photo ads, video ads, carousel ads and stories ads. But if you aren’t sure which Instagram advertisement is right for your company, don’t worry. The benefit of working with an Instagram agency specializing in Instagram advertising is that we already have a hunch which approach will work best.
How do you track advertising performance through Instagram?
Facebook purchased Instagram, which allows you access to the Facebook Ad Manager. Through this technology, you can create targeted ads, track metrics, optimize content and more. You can even create duplicate copies of ads and run A/B testing, allowing you to maximize your ROI. Since Instagram measures success based on awareness, reach and recall (instead of follower counts, likes or comments), you can be sure that you’re engaging with your audience more authentically.
How willing are Instagram users to purchase online?
Very willing! Over one-third of Instagram users have used the platform to purchase a product online, and they are 70%more likely to purchase products online than are non-Instagram users. What’s more is that 83%of users report they discovered new products or services on their Instagram feed. So people aren’t just spending time on the social media platform, they are shopping there too.
What is the cost of Instagram advertising compared with other platforms?
The cost of advertising through Instagram is less than that of many other platforms. And since its users are highly engaged, you can expect a strong return on investment.
Why use an Instagram advertising agency?
Instagram is an effective advertising tool; however, if you haven’t run an advertising campaign on this platform before, you may struggle with a learning curve so you . An Instagram marketing agency can help you create, track and implement advertising and do so with a higher level of understanding of what works and what doesn’t. We can help you avoid common missteps that waste valuable advertising dollars.
"Power Digital's team has a diverse range of skill sets to support our needs and goals. They are very technical, leverage data driven approaches and have a strong understanding of marketing & PR."
"Power Digital is always looking for ways to help us improve our digital efforts and ensure our satisfaction. I consider Power Digital an extension of my marketing team and a trusted strategic advisor."
How do I get started? Are you ready to get started advertising with Instagram? Here is our approach to getting you noticed fast and driving more results with your ad spend.
Before a contract is ever signed, we spend time getting to know your business through a detailed analysis of your advertising marketing strategy. We provide an in-depth report of what’s working and what isn’t and the opportunities we’ve found that could be tailored to your specific business.
Once your appraisal is complete, our Instagram advertising experts start mapping a plan of attack for getting the best return on investment from Instagram ad spend.
Our approach is backed by years of experience and research into your specific industry, target market and niche.
Once we’ve laid the critical foundation, it’s time to implement your personalized Instagram advertising strategy and start driving more results to your business.
If you can get customers engaged with your business, you can drive them to action. Instagram has unprecedented engagement levels, which helps you get in front of people more effectively than ever. Once you implement your Instagram marketing strategy, we’ll monitor success, adjust as needed and brainstorm how to take your success to an even higher level.
