4 Key Email Sequences Your E-Commerce Company Needs
Email marketing is an under-utilized but very essential tool to use in your overall marketing strategy. Email is especially important if you have a...
READ MOREA Full Service Email Strategy
Campaign Strategy Development
Effective email marketing starts with the end goal in mind, we create a powerful subscriber journey that’s brand-centric and results-driven.
- Onboarding & Welcome
- Nurturing & Engagement
- Customer Journey & Product Mapping
- Promotional & Transactional
- Automated Drip
- Re-Engagement
- Abandoned Cart & Trigger Campaigns
- Post-Purchase
- Win-Back
Content Creation & Design
With a knack for creative email template design and a talent for building out compelling content, we reach your target audience, at the right time, with the right message.
- Informational
- Product/Service Focused
- Newsletter & Digest
- Transactional & Sales
- Timely & Relevant
- Personal & Targeted
Email Marketing Campaign Execution & Automation
We put innovative ideas into action through campaigns that are visible, measurable, and scalable. Effective marketing automation can get messy. We take care of the hard part, so you don’t have to:
- Campaign & Sequence Mapping
- Workflow Execution & Implementation
- List Segmentation
- Suppression & Targeting
Monitoring & Reporting
We monitor behavior, focus on key performance indicators, rely on hard numbers, and report on the metrics you care about.
- Open Rate
- Click Through Rate
- Conversion Rate
- Revenue
- Engagement
- Unsubscribe Rate
Testing & Optimization
Data doesn’t lie. That’s why we test everything and optimize based on facts, not assumptions. (We’ll spare you the cliche).
- Short copy vs. Long copy
- Copy & Messaging
- Subject Lines
- Image vs. text
- Day & Time of Sending
- Call-To-Action Links
- Template Designs
List Management
Not all subscribers are created equal. We send targeted campaigns to segmented lists so that each subscriber receives high-value, hyper-relevant content.
- Nurture & Engage
- Identify & Qualify
- Segment & Target
- Streamlining & Clean Up Automation
Canna-Pet
"Ever since I partnered up with Power Digital, our email marketing revenue has grown tremendously - with email revenue increasing 10,000% YoY."
- Owner & CEO
Connect With Your Customers
Did you know that there are 3 times more email accounts than there are Facebook & Twitter accounts combined?
No other digital marketing channel has as wide a reach as email.
Deliver Value
The Average person receives a staggering 92 emails a day!
What are you doing to stand out your customer's inbox?
Drive Revenue
Email is arguably the most profitable marketing channel out there. In fact, it brings in $40 for every $1 spent! We dare you to try to name another marketing channel with such astounding ROI.
Email Marketing Audit
How well are your email efforts performing?
Our email marketing audit will identify what areas have the greatest opportunity for growth.
We craft a custom, targeted strategy focused on customer lifetime value and your bottom line.
Tactics to Grow Lifetime Value of an E-Commerce Customer
Did you know that it can cost up to 7x more to acquire a new customer than to keep a current one? That alone should be motivation for you to pay at...
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Why the One Key Email Metric You're Ignoring is Derailing Your Campaigns
When it comes to email marketing, it seems like open rate and click through rate get all the attention. Everyone is concerned with how these two me...
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