DataQ is a cutting-edge first-party data analysis tool that taps into otherwise elusive, yet game-changing customer insights to drive profitability and business growth.
Learn About Your Customer Base from 1st Party Ecommerce Data.
At the forefront of the digital transformation, the user-friendly platform allows marketers to fully analyze customer value and demographics, thereby helping educate and strengthen campaign strategies. Leveraging first-party data to increase relevance scores through improved match rates within ad platforms, DataQ enables marketers to leverage both their customer database and the plethora of data that ad platforms offer to make more informed decisions.
DataQ takes the chaos out of audience data and provides marketers with actionable insights they can immediately put into play in paid media campaigns.
Grow your customer base.
Maximize return on ad spend.
Increase purchase frequency.
Optimize customer lifetime value.
Be more targeted and effective in maximizing sales, repeat purchases and lifetime value for your ecommerce website.
DataQ analyzes your first party ecommerce data to better understand customer demographics, purchase behavior patterns, new vs returning customers, seasonal performance, and a variety of other insights that will allow you to better segment customers into different audiences for your marketing efforts.
The seamless and quick integration into different commerce platforms (Shopify, Magento, etc), paid marketing platforms and email platforms allows you to tailor marketing strategies for different customer segments.
Robust Analytics
View key e-Commerce metrics that will drive a growth in sales that are not found within traditional marketing or analytics platforms.
Customer Insights
Get insightful data on who your current customers are based on more specific criteria than your typical demographic data found within external reporting platforms.
Customer Segmentation
Segment existing customers within your ecommerce platform into meaningful customer segments that can be leveraged within marketing programs.
Audience Optimization
Quickly create audiences that dynamically feed into paid marketing platforms such as AdWords, Facebook, email campaigns and others to more effectively send the right message to the right customer at the appropriate time.
Here’s how you can start leveraging DataQ today to sell more through your store:
Quickly integrate DataQ by finding it in the app store and adding it to your store with just a few clicks, or reach out to one of our team members to get you started with the integration.
Once integrated, data will start to populate within the platform from your e-Commerce into DataQ. This is quick and will allow you to access insights and utilize audiences in no time.
DataQ will take your data and create insights based on out of the box reports and customer segments. You can also create additional insights and reports.
Create audiences based on various targeting criteria and dynamically sync these audiences to marketing platforms such as Google Ads, Facebook Ads, or your email market platforms to more effectively market and maximize revenue from advertising campaigns.