What Can We Automate?
There are plenty of ways to integrate marketing automation into the operations of your business. In fact, if you can think of it, there’s a 99% chance that we can automate it for you!
From sales and segmentation to outreach and social media, our team of marketing automation experts can help you save time and effort. Now you can better utilize resources currently dedicated toward manual, repetitive tasks and focus on creative ways to reach consumers and drive revenue.
Marketing Automation By the Numbers
What Is Marketing Automation?
Marketing automation allows us to use unique software tools to streamline marketing processes, such as campaign management and customer data integration. It makes these processes more effective by automatically performing certain marketing functions that you may be spending inordinate amounts of time managing. We can also use these tools to target consumer groups and nurture new leads.
There are a number of different ways to implement marketing automation into your business’ strategy, but it isn’t always easy to determine the most effective ways to automate. Many companies are seeing significant results after figuring out the best way to use marketing automation and we are familiar with the variety of these tools can be used to benefit your business.
- 71% of companies are using marketing automation in some way, shape or form
- 75% of all businesses that use a marketing automation solution see a positive ROI within the first year.
- Companies that use marketing automation generate twice as many leads as companies that only use email blast software.
- Companies using a marketing automation system have reported up to a 451% increase in qualified leads.
- 63% of companies who outgrow their competition are using marketing automation
Must-Have Automations Every Business Should Have
While it may not be easy to determine the best way to integrate marketing automation into your business procedures when you first start exploring these tools, there are a few impactful ways every business should be using automations. Here they are!
Abandoned Cart Reminders
Did you know that ¾ of all shopping carts are abandoned online? That’s 75% of potential revenue flushed down the drain. Abandoned cart reminders on email and social media can help to recover over half of those.
Upsells & Cross-Sells
Relying solely on your sales team to secure upsells and cross-sells for your products is inefficient for everyone. We automate this process so people are presented with relevant cross-sells and upsells at the right point in their buying journey.
Our lead generation offering is unparalleled – with clients frequently reporting they have TOO many leads and they can’t keep up. That’s a pretty nice problem to have!
Don’t worry about manning the chatbot on your website or social channels ever again. We set up chat sequences that funnel the visitor exactly where we want them to go.
Social Media Posting
Keep your brand’s social media channels active and responsive 24/7 using marketing automation! We use a variety of proprietary tools that let us schedule out content months in advance.
Make sure your prospects are receiving relevant, valuable content that pushes them further down the purchasing funnel. We set up long-tail nurturing and retargeting campaigns that deliver customized content based on purchase intent.
The Hidden Gems of Marketing Automation… Personalization & Segmentation
There are a few hidden benefits of marketing automation that can drastically increase your business’s efficiency and help you connect with target consumers more effectively.
Now you can update and segment lists based on user activity and send them relevant messages to promote conversion. To many professionals relief, the days of manually entering data are over and segments can be completed without lifting a finger.
- Buying Activity – non-buyers, repeat buyers, lapsed buyers, or high spenders
- Engagement – engagement with social posts, emails, and the website in general
- Interest – products, services, types of content, and more!
- And more!
So… why should you care?
The role that marketing automation can play in your company’s efficiency and capabilities cannot be understated. Marketing automation generates significant new revenue for companies, and provides an excellent return on the investment required.
77% CMOs who indicate their most compelling reason for implementing marketing automation is to grow revenue.
14% increase in sales productivity & 12.2% decrease in marketing overhead.
Businesses that use marketing automation to nurture prospects see a 451% increase in qualified leads
Marketing automation is essentially a way for your company to save on resources while increasing efficiency. You don’t have to spend another second wondering if your wasting time and money marketing to uninterested groups, or burning connections with contacts. Utilizing these state-of-the-art tools and strategies may be the difference between scaling your business exponentially and remaining stagnant.