Once diving into the account, we noticed several challenges soccerloco faced in generating non-branded revenue. With the goal of building a long-term, sustainable foundation for traffic and revenue growth, we started by focusing on the organic channel that presented several challenges in terms of their indexing, content and outreach strategies. We broke this down to the studs by completely revamping their entire indexing strategy to be much more competitive and devised a new content strategy that provided them with a competitive advantage over the industry’s other large retailers.
To further bolster our SEO efforts and build the thought leadership of the brand, we focused heavily on outreach generating at least 10 high quality PR placements online per month. The paid search channel also presented great opportunity as well, and to ensure the best return we focused on selling high value items through traditional paid text ads and PLA ads on Google’s shopping feed.