Before we dive into our solution, we want to make one thing clear: when this client first came to us, they already had an impressive following and therefore, an equally impressive conversion rate. However, we wanted to improve these metrics even further, which is how we first came up with the idea of a “Mystery Sale”.
After just a few months of working with the client, our social and email marketing teams collaborated to create and promote a one-day “Mystery Sale” for our client’s customers. Using AddShoppers’ Behavioral Targeting technology, we created a custom modal that only appeared when someone clicked through an email or social post. We developed and uploaded 2,000 coupon codes with discounts ranging from 10% to 50% off that would appear in the customer’s browser once they visited the website.
However, customers didn’t know how much their activation code was worth until they began the checkout process. We relied quite a bit on the theory of escalation of commitment here, meaning we were hoping that because shoppers took the time to load up their cart, they would still complete the purchase once they discovered how much their activation code was worth.