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Funnel Development for Mind Tools

With a strong understanding of our target audience we were able to craft a highly optimized funnel that brought users immediate value allowing them to directly experience the power of Mind Tool’s resources.

Result

2Different global currencies

9Automated pages

12KVisitors to date

Challenges

Mind Tools, a leader in professional development, is a popular online resource for professionals looking to better their leadership and management skills. With over 1,000 resources they provide in-depth trainings, tools and guides to help individuals as well as corporations build the practical skills that matter. With a large list of email subscribers Mind Tools sought to convert and engage newsletter readers that had yet to subscribe to their monthly product offering. Their goal was to convert these qualified users at the highest rate possible. See the funnel here.

Solutions

Working with the Mind Tools team we selected top resources that would allow users to create actionable plans and built out conversion rate optimized landing pages that were designed to engage and convert a highly targeted audience.

On top of engaging content, we designed strategic landing pages per each step of the funnel aimed at psychologically directing users to the end goal. Aesthetic design, fast-paced page speeds and robust analytics help us determine exactly how users would behave in the funnel.

Results

In the first month of the funnels deployment, MindTools has engaged over 12,000 users and converted more than 20% of them into MindTools participants in content or full members!

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