TomboyX was concerned that an external agency wouldn’t capture the strong brand voice and vision they’d carefully created. They wanted to grow their e-commerce sales—but not at the expense of letting go of their core message and audience.
Funnel Development for Mind Tools
With a strong understanding of our target audience we were able to craft a highly optimized funnel that brought users immediate value allowing them to directly experience the power of Mind Tool’s resources.
Mind Tools, a leader in professional development, is a popular online resource for professionals looking to better their leadership and management skills. With over 1,000 resources they provide in-depth trainings, tools and guides to help individuals as well as corporations build the practical skills that matter. With a large list of email subscribers Mind Tools sought to convert and engage newsletter readers that had yet to subscribe to their monthly product offering. Their goal was to convert these qualified users at the highest rate possible. See the funnel here.
Working with the Mind Tools team we selected top resources that would allow users to create actionable plans and built out conversion rate optimized landing pages that were designed to engage and convert a highly targeted audience.
On top of engaging content, we designed strategic landing pages per each step of the funnel aimed at psychologically directing users to the end goal. Aesthetic design, fast-paced page speeds and robust analytics help us determine exactly how users would behave in the funnel.
In the first month of the funnels deployment, MindTools has engaged over 12,000 users and converted more than 20% of them into MindTools participants in content or full members!
We’re far from “one hit wonders”.
Explore our collection of B2B success stories.
As a brand that had enjoyed huge success selling vintage audio products, Victrola’s retail tactics were in danger of getting stuck in the past. Despite e-commerce exploding all around them, they’d remained focused on real-world sales, through a trusted network of bricks and mortar partners.
Check out this case study to learn how we worked with Chuze Fitness to launch a cross channel campaign for Self-Care
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