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Services Used

  • UI/UX
  • Web Design
  • Web Development

The Challenge

It isn’t always business as usual at Locale. By continuously questioning the industry norms and pushing the boundaries on every project they work on, they strive to set themselves apart from your typical real estate investment company. That idea translated to their web presence.

Locale was stuck in a Squarespace limbo. We often see this with brands without a dev consultant, and it limits how you can market your site and optimize for SEO. Our challenge resided in taking that experience 20x into the future, allowing Locale more control, flexibility, and potential for growth online.

The Strategy

For The Sowden House, we took inspiration from 50’s film noire, The Great Gatsby, and even ancient egypt. Our client was very particular about the style of our lines and elements as it was to resemble Frank Lloyd Wright’s style used on the actual house. You will see the logo resembles the outer edge of the opening of the house, and our background elements derive from the front gate.

This project was made to be interesting, so that’s what we strived for with the website. It’s compact yet elegant and breathing, with a touch of elegance and sophistication. All within only 6 pages!


  • New Design


  • Page Layouts


  • Functionality

The Results

By compiling their new-ish brand, formulating ideas, and even dabbling in creative office space production, our design team put together a stunning new website to house Locale for years to come.

You can visit the website here.

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