Before Power Digital could hit the gas on keyword rankings, we needed to unravel the translation issues. Our technical SEO team built and executed an International SEO strategy which translated the website based on country codes and allowed the site to be indexed by Google in each of the languages.
Once our International SEO strategy was established, we moved into building a comprehensive indexing strategy which included on and off-page initiatives including keyword mapping and metadata optimizations to target high volume, relevant keywords to the core pages. We supported target keywords though content optimization and expanded our keyword set and client’s reach by creating strong evergreen content. All of these efforts were supported by a keyword specific internal linking strategy.
Combined with the on-page initiatives, we worked to improve the off-page elements starting with a backlink analysis and clean up. During the link detox, over 700,000 backlinks were analyzed and in efforts to mitigate harmful and spammy backlinks. In addition, we conducted digital PR to secure, high quality, relevant links. By simultaneously removing toxic links and acquiring ones, we saw an increase in keyword rankings.
Another key initiative was helping the client more accurately track conversions. Online account signups were the top KPI, however the client was not tracking the full conversion process. February was the first full month of accurate conversion tracking with 2,200 account signups. Four months later, monthly conversions were up 1,922.6% (45,044 account signups)! And, the conversion rate improved 197.8% from 1.21% to 3.6%.