Power Digital came together to strategize and helped Concrete Craft implement a website launch plan through a combination of short-term PPC and long-term SEO strategies.
Their business model was one we were comfortably familiar with, which was local consultants.
We applied proven, localized Paid Search strategies to customize Concrete Craft’s presence in each of their markets across the US. This involved Local landing pages, callouts to cities in ad copy, bidding on keywords with local permutations, and tailoring keyword themes by popular products in each region.
As our SEO efforts began to ramp up, we deployed due diligence in setting up the website to get on Google’s radar. We also implemented a long-term keyword research and content optimization, technical implementation, and external link building.