Building Brand Awareness and LeadGen for Concrete Craft
Concrete Craft, a professional provider and installer of concrete flooring, was a brand new business with an even newer website when they first came to Power Digital.
Challenges
Having a new website comes with inherent challenges for Search marketing. Not only that, Organic rankings are usually non-existent.
This was the case with Concrete Craft during their first couple months in business, even for Branded Search terms.
The goal was to boost site traffic and organic search rankings, while increasing impressions on the “Concrete Craft” branded search keywords.
Solutions
Power Digital came together to strategize and helped Concrete Craft implement a website launch plan through a combination of short-term PPC and long-term SEO strategies.
Their business model was one we were comfortably familiar with, which was local consultants.
We applied proven, localized Paid Search strategies to customize Concrete Craft’s presence in each of their markets across the US. This involved Local landing pages, callouts to cities in ad copy, bidding on keywords with local permutations, and tailoring keyword themes by popular products in each region.
As our SEO efforts began to ramp up, we deployed due diligence in setting up the website to get on Google’s radar. We also implemented a long-term keyword research and content optimization, technical implementation, and external link building.
Results
When we say SEO is a long-term strategy, we mean it.
Our Paid campaigns ensured steady growth in traffic until month 6….when traffic absolutely hockey-sticked.
From month 5 to month 6, total site traffic increased 68%, largely due to the Organic channel which increased an incredible 78%!
In addition, Organic Search leads rose 101% that month. Performance maintained at this increased level for months to come, rising an additional 1%-3% per month, until again in month 10 when the Organic channel rose significantly once more, this time increasing another 10%.
We’re far from “one hit wonders”.
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