Cascade Influencers is a rising micro-influencer marketing agency based out of Calgary, Alberta, Canada.
Both teams remained collaborative throughout the entire discovery phase, analyzing what makes Cascade a unique, modern, and forward-thinking agency. We wanted to integrate not only a sleek and thoughtful approach, but also wanted to figure out how to best represent their hometown as well. The challenge for PDM was to figure out a way to create a logo that included these critical elements:
With those critical elements established, Power Digital’s design team sought to create a number of variations for the logo. But before all of that began we wanted to first establish a mindmap, which is basically a brainstorming session where we list out anything and everything on our mind in relation to Cascade Influencers. By listing all of our ideas out, we then have something to go off of and trim the fat whenever necessary to narrow down our best ideas. From there came the sketches where we created rough visual representations of our ideas and narrowing down from there, ultimately leading us to reproduce the best ideas into the computer for mocking up the different logo variations. See what our team was able to put together below.
In the end, both teams settled on the A1 variations and were ecstatic on the final outcome. The new Cascade Influencers logo accomplishes all of the key elements they were aiming to hit:
TomboyX was concerned that an external agency wouldn’t capture the strong brand voice and vision they’d carefully created. They wanted to grow their e-commerce sales—but not at the expense of letting go of their core message and audience.
As a brand that had enjoyed huge success selling vintage audio products, Victrola’s retail tactics were in danger of getting stuck in the past. Despite e-commerce exploding all around them, they’d remained focused on real-world sales, through a trusted network of bricks and mortar partners.
Check out this case study to learn how we worked with Chuze Fitness to launch a cross channel campaign for Self-Care
Kind of like a full-service agency, kind of like an in-house CMO. Elevate your brand's presence with custom strategy, channel expertise, and flawless execution.
Learn More
