In order to achieve the Brown Jordan Outdoor Kitchens’ team’s goals, the Power Digital team deployed a comprehensive SEO strategy that consisted of:
Content Marketing
Created 2 targeted blog posts per month in order to establish Brown Jordan Outdoor Kitchens as a thought leader in the space and bolster our overall SEO strategy by creating content around highly searched informational queries.
PR & Link Building
Secured 2 backlinks each month from highly authoritative websites and publications in the Home Improvement space in order to increase authority and credibility in the eyes of Google.
Pillar Page Analysis & Optimization
Approached the strategy a “never satisfied” attitude and conducted monthly Pillar Page Analysis on core service and product pages in order to target low-hanging fruit opportunities in terms of keyword rankings, conversion elements, and more.
Technical SEO
Cleaned up all technical SEO elements on the website in order to ensure swift ranking, traffic, and conversion improvements. This process included optimizing the XML sitemap and Robots.txt file, cleaning up all duplicate content to make it valuable and unique, optimizing Title Tags and Meta Descriptions according to best practices, and much more.
Content Forensics
Regularly checked back on older or existing blog articles and identified opportunities to improve them from a topical, competitive, ranking, and conversion perspective.