- 54pieces of secured coverage.
- 36average domain authority.
- 9,921social shares.
- 842,500estimated coverage views
One of our clients sells healthy food products and has a loyal fan base and following, but was looking to broaden exposure and brand awareness in the foodie and general consumer space. Advocates of the brand stemmed from the fact that it was one of the first companies to offer special products that cater to different diets like paleo, gluten free and vegan.
Pushing the recently launched products and getting the new flours, substitutes and alternatives in the hands of consumers was one of the goals for the client and our PR campaign focus.
Working with our Content Marketing team, who created engaging content including a Paleo and a Gluten Free Quiz, we pitched a number of different food verticals with targeted pitches, resources for their readers, and placed the product in the hands of our target audience.