Conversion Rate Optimization Agency - San Diego | Power Digital Marketing

Overview

Conversion rate optimization (CRO) is critical to the success of all digital channels. The goal for every business owner is to drive qualified traffic to their site and convert visitors at the highest rate possible. Whether the conversion is a checkout on an eCommerce site or a form fill, inquiry, call or email subscription, correctly funneling this traffic helps drive business objectives. Conversion rate optimization services are a vital part of every campaign we run.

crazy_egg vwo unbounce

The Power of CRO & A/B Testing

Let’s say your business has a...

$45 Product

200,000 visitors/month

We use software to split your 200,000 website visitors into two groups.

100,000 visitors

100,000 visitors

 
 

+2%

+3%

The first group sees version A of your product page while the second group sees version B of your product page.

With a 2% conversion rate, we converted 2,000 customers with the first group and 3,000 customers with the second at 3%.

2,000 customers

3,000 customers

 
 
+ $90,000
+ $135,000

With a $45 product, you can quickly see how much more the second group made your business.

Let Us Show You How to Get that 1% Difference

Process
For results

Deploy Proven Best Practices

When taking on a new client, we always put their website in front of a diverse team across our departments and review the highest trafficked pages. Through our experience and cross-channel expertise, we are able to make sales funnels improvements that immediately improve site conversion rates, making current traffic more valuable and efficient. These changes are centered around improving website behavioral metrics such as bounce rate, time on site, and pages per visit as well as increase conversion rates on either the shopping cart checkout or lead capture goals.

Aggregate Data on Site Visitors

We believe in letting the data drive our decisions.  In order to aggregate data on the various website pages, we deploy several CRO tools.  Crazy Egg is a platform that allows us to track how users are navigating the various pages on our website.  We can see where they click, how far they scroll, and if they are using the page the way we think they are.  Aggregating this data over a large sample size of customer visits gives us clear insights and tests that we can deploy to improve site behavior and conversion metrics.

Run A/B & Variant Testing

CRO is not a one-time thing.  The most highly converting sites work very hard at continually testing everything.  As we aggregate data on how clients are using our website, we start to deploy various tests.  Optimzely is the industry leading tool for A/B testing and allows us to isolate different parts of the website sales funnel and run diverse tests to improve each aspect.  Some of the primary areas we like to variant test include:

  • The main headline of the page – which typically contains a succinct rendering of the product, service or offering’s core value proposition.
  • The call-to-action (CTA) –typically the text on the button that represents that individual web pages primary conversion goal.
  • Hero image –A variation of your primary featured graphic, photo, or video that puts the offerings into context using imagery.
  • Button design – using different design principles to accentuate the appearance of your CTA such as contrast, whitespace, and size.
  • Button color –green for go, blue for link color, orange or red for emotional reaction, the effectiveness of different button colors can really vary based on the goal and audience demographics.
  • Form or checkout length – once we have the prospect at that final step we need to have them complete the goal or sale. The design and set up for the form or cart varies by industry and customer segment. Our job is to make it easy for the customer.
  • Long copy vs. short copy – often shorter is better, but for certain pages detail is important in the decision making process. SEO landing pages need content and testing content length and design layout is critical to cross channel campaign success.

Optimizing & Iterating

We use the data from the variant testing to see which tests performed best in accordance with your business goals and page-by-page analytics. The losing version is thrown out, the majority of the traffic is sent to the higher converting version and a new test is deployed. The previous tests are documented and we continue to iterate on the various parts of the sales funnel to drive the highest conversion rates and customer experience. 

 

Relevant Posts from Our Blog

CRO

5 Quick Changes To Speed Up Your Website

One of the biggest annoyances online is slow websites. Not only do we hate it, but Google also hates it. A slow website has be...

READ MORE
CRO

eCommerce 101: The Importance of Product Optimizations

In the world of eCommerce search marketing, often times marketers focus their efforts of optimizing category pages (pages that hold product...

READ MORE
CRO

Top 15 WordPress Plugins You Should Use | Power Digital

When it comes to content management systems, WordPress is undoubtedly one of the most popular CMS options due to its ease of use and the am...

READ MORE
Awwwards