- 386Ranking keywords, up from just 5
- 25%of leads coming directly from new site within first month, up from 2%
Charter Trucks is a family-owned business that specializes in selling quality, pre-owned equipment such as trucks, trailers, and machinery across North America. When Charter Trucks first approached Power Digital Marketing, they were handcuffed to a large ad platform called Truck Papers. This prevented the folks at Charter Trucks from accessing important metrics, gaining visibility, or having any control over their website. Of course, this was the industry standard at the time - very few truck retailers had their own websites outside of Truck Papers. Charter Trucks wanted to change this. We helped Charter Trucks take business offline to online by building a fully-optimized website that put the company ahead of the industry. The creation of the Charter Trucks website was the first step in changing the way people buy trucks.