- 101%Rise in Organic Search Leads
- 68%Increase in Total Site Traffic
Home Franchise Concepts (HFC) is a leader in home based businesses and franchise opportunities. With recognizable brands like Budget Blinds and Tailored Living under their umbrella, HFC was looking to expand into another franchise business opportunity with Concrete Craft.
Concrete Craft is a professional provider and installer of designer concrete flooring, that just launched their new website under the HFC umbrella. New websites create inherent challenges for search marketers, especially on the organic channel.
Faced with low domain authority and page authority scores from moz.com and the brand not even ranking for its name, we knew we had opportunity to elevate the brand and non-branded keywords through Search Engine Optimization (SEO) efforts.