Lauren Callella

Lauren Callella is an Associate Director of Social and Influencer at Power Digital, bringing over 8 years of experience in the digital marketing industry. With a strong specialization in influencer strategy, complemented by deep expertise in social media and affiliate marketing, she helps brands build impactful, performance-driven programs that resonate with modern audiences.

Throughout her career, Lauren has partnered with clients across a wide range of industries, including fashion, CPG, and beyond, developing strategies that balance brand awareness with measurable business outcomes. She has played a key role in building ambassador programs from the ground up and is highly skilled in scaling influencer initiatives through creator commerce platforms such as LTK, Impact, and ShopMy effectively bridging the gap between traditional awareness efforts and performance-based attribution.

Lauren is known for her strategic mindset and forward-thinking approach, consistently staying ahead of emerging trends in the social landscape. She is passionate about helping brands adapt in real time, leveraging new technologies and innovative tactics to keep their marketing relevant and effective. A collaborative partner to both clients and internal teams, Lauren focuses on crafting tailored strategies that align with overarching business goals while maximizing impact. She is driven by a commitment to delivering meaningful results, elevating brand presence, and bringing creative, data-informed marketing ideas to life.

Outside of work, Lauren can usually be found soaking up the San Diego sun, trying a new workout class, or planning her next international trip. She can happily talk your ear off about the newest books or niche TV shows, and she also enjoys staying active with hobbies like snowboarding. Lauren is a big fan of live music, loves experimenting in the kitchen, and takes pride in her growing collection of houseplants. She’s also a dedicated fantasy football player, bringing the same competitive spirit and strategic thinking from her professional life into her league.

Power Digital is a world-class growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. Our unconventional approach integrates strategic consulting, data intelligence, channel expertise, and proprietary technology — enabling our teams to activate high-performing digital marketing campaigns that drive meaningful results and lasting competitive advantage.