Amanda Lopez

Amanda Lopez is a growth-focused marketing leader with over a decade of experience building demand generation engines for B2B and enterprise brands. As VP of Marketing at Power Digital, she oversees demand generation, events, partner marketing, and brand, leading the strategy that keeps pipeline full and the brand sharp across every channel.

Throughout her career, Amanda has moved fluidly between agency and in-house marketing, giving her a rare vantage point on what actually drives performance. She cut her teeth in affiliate marketing before teaching herself paid search and paid social from the ground up, eventually running multi-million-dollar media budgets and demand programs. That hands-on foundation across Google Ads, Meta, LinkedIn, TikTok, and ABM platforms now shapes how she leads marketing strategy at Power Digital.

Amanda’s approach is equal parts creative and analytical. She’s as focused on the story a brand tells as she is on the data proving it worked. She’s known for translating complex, cross-functional initiatives into clear, measurable programs, whether that’s a national event series, a product launch, or a full-funnel demand gen build. Her north star is simple: make sure marketing has a direct, provable line to revenue.

Outside of work, Amanda is a self-taught home cook who’s always chasing the next recipe to master pulling techniques and ingredients from different regions of the world and refusing to stop until she’s nailed it. She’s just as curious at the table as she is in the kitchen, always on the hunt for a new restaurant to try or a new bottle from the local wine shop. When she’s not cooking, she’s usually deep into a horror or crime movie and loves the tension of a good thriller, with half the fun is trying to solve it before the credits roll.

Power Digital is a world-class growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. Our unconventional approach integrates strategic consulting, data intelligence, channel expertise, and proprietary technology — enabling our teams to activate high-performing digital marketing campaigns that drive meaningful results and lasting competitive advantage.