Kassandra Ferrante

Kassandra Ferrante is the Managing Director of Social, R&D at Power Digital, where she leads the evolution of social-first strategies across organic, influencer, and emerging platforms. With a strong foundation in both creative storytelling and performance-driven marketing, Kassandra specializes in building social ecosystems that drive meaningful brand engagement and measurable business impact.

With extensive experience across industries including CPG, Food & Beverage, B2B, and Healthcare, she has scaled social programs by integrating community, content, and commerce into cohesive strategies that meet audiences where they are. Kassandra is particularly passionate about the future of social: exploring new formats, platform innovations, and the growing role of creators, while advancing strategies in social SEO and generative engine optimization (GEO) to ensure brands are discoverable in an increasingly search-driven, AI-influenced digital landscape. She focuses on helping brands stay culturally relevant while building content ecosystems designed for both engagement and discoverability.

At Power Digital, she plays a key role in shaping the agency’s social offerings and go-to-market approach, continuously testing, learning, and refining how brands show up in an ever-changing digital landscape.

Outside of work, Kassandra enjoys traveling, cooking, hosting, and exploring new restaurants and wine regions. She has a strong passion for sports and pop culture, often drawing inspiration from the moments, trends, and cultural shifts happening both online and in real life. She brings these insights into her work, using them as a lens to spark new ideas and push brands to show up in more relevant, innovative ways.

Power Digital is a world-class growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. Our unconventional approach integrates strategic consulting, data intelligence, channel expertise, and proprietary technology — enabling our teams to activate high-performing digital marketing campaigns that drive meaningful results and lasting competitive advantage.