Power Digital Launches Omega: Our AI Operating System Power Digital Launches Omega: Our AI Operating System
Ben Dutter

Ben Dutter

Chief Strategy Officer

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About

Ben Dutter is the Chief Strategy Officer at Power Digital and the founder of fusepoint. He oversees Power’s overall company strategy, performance, and value for its 500+ clients. fusepoint is a data and strategy consultancy built within Power’s walls and atop its massive stockpile of data, insights, and test findings. 

Ben has worked in sales and marketing for nearly twenty years with clients like Liquid Death, Skechers, Oura Ring, Crocs, Bosch, Colgate, MyFitnessPal, Microsoft, Amazon, Disneyland, and even the State of California. He emphasizes the need to be ethical, transparent, and value additive in all forms of marketing. This has led him to pursue domain expertise in measuring marketing effectiveness and developing strategies to combat the immense amount of waste and inefficiency in the industry. 

He has been featured in publications like Digiday, Forbes, AdExchanger, and more. Ben’s expertise led him to be a guest lecturer at Harvard Business School, be featured on dozens of podcasts, and stand on stage at conferences like eTail and IAB ALM.

“I’m an ardent believer that business can be a force for good, and I hate to see the amount of confusion, waste, and inefficacy plaguing the industry today. I’m here to make it easy for you to focus on delivering an outstanding product to your customers.”

Ben Dutter
Interests

Outside of marketing and strategy, Ben is an avid game designer and publisher, having released over a dozen best-selling games. His commitment to minimizing his negative impact on the environment has led him to a life of green activism and ethical veganism, which he enjoys with his wife of eleven years.

About Power Digital

Power Digital is a world-class growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. Our unconventional approach integrates strategic consulting, data intelligence, channel expertise, and proprietary technology — enabling our teams to activate high-performing digital marketing campaigns that drive meaningful results and lasting competitive advantage.

Meet our thought leaders

At Power Digital, bold ideas and sharper perspectives drive everything we do. Our thought leaders are strategic consultants, data scientists, and growth architects who challenge convention to fuel smarter marketing. Explore the minds behind the strategies and discover what makes profit predictable.

Lauren Callella

Associate Director of Social and Influencer at Power Digital
Lauren Callella Associate Director of Social and Influencer at Power Digital

Lauren Callella is an Associate Director of Social and Influencer at Power Digital with over 8 years of experience in the digital marketing industry. She specializes in influencer strategy, social media, and affiliate marketing, helping brands build scalable, performance-driven programs that drive both awareness and measurable business impact.

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Kassandra Ferrante

Managing Director of Social, R&D at Power Digital
Kassandra Ferrante Managing Director of Social, R&D at Power Digital

Kassandra Ferrante is the Managing Director of Social, R&D at Power Digital, where she has spent nearly 7 years shaping the agency’s approach to social. With close to a decade of experience, she focuses on building social strategies that merge content, community, and commerce—while advancing social SEO and GEO to help brands win both attention and discoverability.

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Mathew Ingham

Account Director at Power Digital​
Mathew Ingham Account Director at Power Digital​

Mathew Ingham is a digital marketing expert with over 10 years of experience in strategy development, client management, and performance optimization. As an Account Director at Power Digital, he leads cross-functional teams to deliver data-driven marketing solutions that drive growth and enhance brand visibility.​

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Karol Mendieta

Senior Account Director, Consumer Services at Power Digital
Karol Mendieta Senior Account Director, Consumer Services at Power Digital

Karol Mendieta is a consumer marketing strategist with 10+ years of experience designing and executing high-impact campaigns. At Power Digital, she helps brands build scalable frameworks that blend performance with authenticity to win customer loyalty and drive sustainable growth.

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Nicollette Guido

Sr. Account Director, CPG (Beauty) at Power Digital
Nicollette Guido Sr. Account Director, CPG (Beauty) at Power Digital

Nicollette Guido is a digital marketing strategist with 10+ years of experience leading growth for beauty, wellness, and lifestyle brands. At Power Digital, she drives performance strategies that balance data, creativity, and consumer insight to accelerate brand momentum and market share

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Hanna Lane

Group Director, Fashion at Power Digital
Hanna Lane Group Director, Fashion at Power Digital

Hanna Lane is a brand marketing expert with 10+ years of experience in fashion, beauty, and lifestyle strategy. At Power Digital, she leads full-funnel campaigns that merge creative brand building with performance marketing. Hanna is passionate about helping brands find their voice—and scale their impact in an ever-evolving digital world.

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