Nicollette Guido

Lauren Callella is an Associate Director of Social and Influencer at Power Digital with over 8 years of experience in the digital marketing industry. She specializes in influencer strategy, social media, and affiliate marketing, helping brands build scalable, performance-driven programs that drive both awareness and measurable business impact.

Kassandra Ferrante is the Managing Director of Social, R&D at Power Digital, where she has spent nearly 7 years shaping the agency’s approach to social. With close to a decade of experience, she focuses on building social strategies that merge content, community, and commerce—while advancing social SEO and GEO to help brands win both attention and discoverability.

Mathew Ingham is a digital marketing expert with over 10 years of experience in strategy development, client management, and performance optimization. As an Account Director at Power Digital, he leads cross-functional teams to deliver data-driven marketing solutions that drive growth and enhance brand visibility.​

Karol Mendieta is a consumer marketing strategist with 10+ years of experience designing and executing high-impact campaigns. At Power Digital, she helps brands build scalable frameworks that blend performance with authenticity to win customer loyalty and drive sustainable growth.

Nicollette Guido is a digital marketing strategist with 10+ years of experience leading growth for beauty, wellness, and lifestyle brands. At Power Digital, she drives performance strategies that balance data, creativity, and consumer insight to accelerate brand momentum and market share

Hanna Lane is a brand marketing expert with 10+ years of experience in fashion, beauty, and lifestyle strategy. At Power Digital, she leads full-funnel campaigns that merge creative brand building with performance marketing. Hanna is passionate about helping brands find their voice—and scale their impact in an ever-evolving digital world.