Launching a new website is exciting – your brand has a fresh new look and you can’t wait for the world to see. Your customers will be ecstatic about the improved user experience and your competitors will be teeming with jealousy. However, there are a few considerations you must take into account when introducing your new site – one being a solid SEO migration strategy. What is an SEO migration strategy, you may ask? Here’s a breakdown for those who aren’t SEO specialists:
When you launch a new site, you are making drastic changes to the structure and, in some cases, the domain of the site. This can create some confusion for search engines as they probably don’t understand that the previous site has moved. This can lead to a decrease in website authority, a change in rankings, and a loss in traffic – which all negatively affect conversions. This is no bueno. But, this can all be prevented with a solid SEO migration strategy that gives search engines specific instructions regarding the migration of content from your old site to your new site.
At Power Digital, we use a proprietary SEO migration strategy that helps search engines understand the situation and prevent any decreases in rankings, authority, or conversions. It takes the stress out of launching a new website, leaving more time to celebrate your brand’s new digital presence.