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NOVA APPLICATIONS
Creative Affinity Customer Insights Insights AI Customer Cohorts Forecasts MMM Forecast

Creative Affinity

nova Creative Affinity revolutionizes performance marketing by linking advertising creatives to customer Lifetime Value (LTV). This application helps businesses optimize ad content and allocate budgets effectively by identifying high-performing creatives.

Customer Insights

nova Customer Insights delivers a complete understanding of your audience, leveraging data to build detailed personas and uncover trends. By identifying customer preferences, businesses can refine their marketing strategies and maximize engagement.

Insights AI

Insights AI combines 20+ marketing reports, AI-driven analytics, and human expertise to deliver a comprehensive data platform. Businesses can interact with their marketing data, ask questions, and make agile decisions based on clear insights.

Customer Cohorts

With nova Customer Cohorts, businesses gain a deep understanding of customer behavior and segmentation. This application identifies high-value customer groups, such as those with high repeat purchase rate, Lifetime Value (LTV), or retention rates. By leveraging these insights, businesses can craft targeted strategies that drive greater revenue and profitability.

Forecasts

nova Forecasts empowers businesses with predictive analytics, enabling data-driven decision-making. The application models market demand, identifies growth opportunities, and supports resource allocation.

MMM Forecast

Unlock the next level of predictive analytics with nova’s newest upgrade, integrating Google’s Meridian Media Mix Model. Our enhanced forecasting solution empowers you to see further, plan smarter, and grow faster all through advanced analytics and scenario planning.

FEATURES

Forecasting Revenue with Real Clarity

Get 12-month revenue forecasts that move beyond traditional last-click models. Meridian MMM delivers true incremental ROAS, revealing the actual impact of every marketing channel.

Smarter Budget Allocation

Leverage our intelligent budget tools. Simulate multiple spend scenarios or optimize with one click. iRoas curves show exactly where each channel delivers diminishing returns, empowering smarter investment decisions for every quarter.

Actionable Growth Insights

Uncover new growth opportunities using transparent, data-driven models. Save, compare, and experiment with different budget or sales scenarios.

Scalable. Reliable. Trusted.

Built for businesses of all sizes, nova MMM Forecasts now features robust model quality checks so you can forecast with absolute confidence. Transparent reporting ensures you know not just what will happen, but why.

REPORTS
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Frequently asked questions

How is this different from previous forecasts?

Meridian MMM models incremental impact, integrating all marketing activities—so predictions are more accurate and actionable.

Can I optimize my spend instantly?

Yes. Easily test new budgets or use auto-optimization to find your channel’s “sweet spot.”

How reliable are nova’s predictions?

We validate every forecast using state-of-the-art model integrity checks, so you can trust your data-backed decisions.

Does nova support advanced scenario analysis?

Absolutely! Compare, save, and share multiple forecast scenarios with ease.

What data is required to use this tool?

To run, the client must have 2+ years of historical data and active integrations for their e-commerce platform (Shopify) and their primary ad channels (Google Ads, Meta Ads, TikTok Ads, Bing Ads, Pinterest Ads). The model also uses Google Trends data automatically.

Can I forecast a period other than 12 months?

Yes you can forecast from 1 month to 12 months, the shorter the period is forecasted is more accurate.