Organic is now Platform 9’s leading traffic generator online. This was not the case at the beginning of the year when Power Digital engaged on the SEO channel, but with careful execution of the strategy mentioned above, we have seen nearly 3x traffic growth through the organic channel and keyword ranking expansion since beginning of the year.
Platform9 more than tripled the keywords in positions 1-10 (page one) one from 15 to 53. Organic sessions have increased 231%, and new users have increased 227%. The assisted conversions from the organic channel have increased 30% since the launch of the new site. Additionally, we’ve seen the organic channel a great assisted touch in the funnel, as helps all other channels convert leads. In paid media efforts, we were able to decrease CPA Month over Month by $55 with a spend of 26% less while maintaining overall conversion volume.