10 Content Marketing Statistics to Know in 2025

Content marketing has always played a defining role in how consumers interact with brands. Today, the impact is more noticeable than ever. From email newsletters and blogs to search engines and social media, content marketing is a core driver of digital growth, lead generation, and customer engagement.

Content isn’t just king—it’s the whole royal court.

The bad news? The secret’s out, and every competitor has a strategy or is working with a professional content marketing agency. The good news? All those efforts and experiments create a ton of data.

Savvy marketers can use the latest content marketing statistics to make smarter decisions in 2025 and beyond. Knowing what’s happening in the marketing world makes it easier for brands to replicate what’s working. But that knowledge also helps businesses swim against the current and stand out.

So, without further ado, here are ten content marketing statistics every brand should know.

1. Content Marketing Spending Continues to Grow

As the value of content marketing becomes better known, brands are more willing to spend. According to a 2024 survey, 46% of B2B organizations expected to increase their content marketing budget in 2025; 13% of respondents said they’d expand the budget by more than nine percent.

This trend holds for B2C brands, too: Three-quarters of global brands have plans to increase their digital media budgets in 2025.

Worldwide, businesses are spending more on producing and sharing content. Why? Compared to traditional paid advertising, content marketing is:

• More subtle, yet just as effective.
• Less expensive to make.
• Ultra-scalable.
• Permanently available to shoppers.
• Fantastic for strengthening relationships.

For these reasons and more, leading brands are upping their content marketing budget. Businesses not wanting to fall behind the competition should do the same.

2. Organic Search Remains the Top Traffic Source

Despite the rise of ChatGPT’s use as a “search engine replacement” and Google’s new AI Overview feature, search engines still play a massive role in brand discovery.

These days, 53% of website traffic comes from organic searches on Google, Bing, and others. And SEO-related efforts—blogs and web pages—are still the top driver of ROI, especially for B2B brands.

As such, search engine optimization (SEO) remains an invaluable strategy for content marketers. By inserting oft-searched keywords into articles, marketers can attract new buyers from the first search engine results page (SERP).

However, to reach that top-ranked (and top-clicked) spot on Google, marketing teams must follow SEO best practices like:

• Using keywords (without resorting to keyword stuffing).
• Publishing high-quality content that keeps readers on the page.
• Linking to other web pages—both internal and external.
• Ensuring pages load quickly and are optimized for mobile users.

Marketers should also keep in mind that traditional search engines aren’t the only tools for research anymore. More than 40% of Americans use platforms like TikTok and YouTube to search, emphasizing the need for a comprehensive SEO strategy that includes video-focused platforms. 

Ready to learn more? Check out this list of the 10 best SEO companies available today.

3. Video Content Drives Higher Engagement Rates

From whitepapers to podcasts, countless media types fall under the content marketing umbrella. However, no form of content is as prevalent—or as powerful—as video.

First and foremost, people love video content. There’s a reason 89% of businesses leverage video as a marketing tool: It captures attention.

No matter the platform, video reigns supreme. On LinkedIn, no content is shared more than video; on Instagram, users spend around half their in-app time watching Reels; on YouTube, 51% of viewers are likely to engage with long-form brand videos.

Incorporating video into content plans can significantly boost engagement and conversions. Whether it’s a how-to tutorial, a behind-the-scenes peek, or a well-crafted meme, a video can hold attention far better than other formats.

4. Blog Posts Still Deliver Strong ROI

Video may be the most visually exciting medium, but successful brands understand the power of blogs, too. The written word is still an essential tool for capturing and converting customers.

Even in 2025, blogging is a significant revenue driver. Why else would 79% of content marketers have an active blog?

The keyword here is active. Posting frequently is crucial to success in a saturated world. A full 40% of bloggers report “strong results” when posting daily, compared to just 22% who publish several blogs per month.

Of course, there’s always the question of quality vs. quantity. In most cases, brands are better off sharing five captivating, well-researched blogs per month than posting a poorly written piece every day. As long as there’s a consistent publishing schedule, the traffic will roll in.

5. AI is Reshaping Content Creation

The AI takeover continues in 2025, and nowhere is it more noticeable than in content marketing. According to a recent survey, half of all marketing professionals use AI to create content.

Like it or not, AI tools are becoming integral to modern content marketing strategies. Marketers use AI and automation to streamline all aspects of content creation, including:

• Writing – To save time, 44% of marketers use generative AI to create article drafts, while 38% take the generated text and paste it directly into email copy.
• Personalization – Interestingly, 73% of marketers believe AI is essential for creating personalized customer experiences. And they’re not wrong. AI-powered algorithms shape social media feeds, offer tailored product recommendations, and enable pinpoint-accurate targeting.
• Design – More and more marketing professionals are using AI to create imagery and videos. That’s part of why 71% of social media images are now AI-generated.

In a recent article, “The Power of AI in Beauty Marketing: Personalization, Predictive Analytics, and Beyond” Senior Account Director of Growth Marketing at Power Digital, Nicollette Guido voices the power of AI in the beauty industry:

“AI-powered virtual consultations and shade-matching tools give customers that high-touch, customizable experience—with the convenience of just a few clicks on their desktop or mobile device.”

She adds, “It’s now incredibly easy to generate multiple ad variations—different copy, CTAs, and visuals—in minutes. That level of efficiency lets us A/B test faster and optimize campaigns in real time.” 

Although AI can eliminate hours of mindless work, brands should be careful not to overuse artificial intelligence tools. There has to be a balance between efficiency and authenticity. 

Pew Research Center also reports that 57% of the public are “highly concerned about AI leading to less connection between people.” Considering that connection is one of the greatest drivers of brand loyalty and trust, pro-AI marketers should proceed with caution.

6. B2B Buyers Consume More Content Before Making Decisions

The buyer journey for B2B customers is longer than ever. The most recent figures place the typical customer journey at 11.3 months.

B2B buyers take more time to commit due to:

• Larger buying groups (the average number of people is 11).
• Tighter budgets.
• More competition to consider.

Because the journey is longer, decision-makers consume more content throughout. Many buyers may go through 5+ pieces of content before even contacting the sales team. Add in the product demos, how-to videos, and competitor comparisons that come post-inquiry, and the content counter can reach 10+.

These numbers emphasize the need for a full-funnel content approach. Rather than focusing on, say, lead-generating content, brands should produce high-quality content across the board—because business customers will consume it all.

7. Short-Form Content Gains More Traction

Attention spans are shrinking. At least, that’s what they say. But is it true?

If the continuous rise in short-form content means anything, there may be some truth there. Most B2B marketers—92%, to be exact—rely on short articles and posts to captivate prospects. 

Bite-sized content includes:

• Short-form videos.
• Brief social posts.
• Quick-read articles.
• Photos.

However, brands should keep in mind that short-form isn’t always the answer. Different platforms call for various lengths, which is why successful businesses often create multiple versions of the same asset. For instance, the same three-minute video could be cut to one minute for YouTube Shorts, 30 seconds for TikTok, and ten seconds for an Instagram story.

8. Personalization Increases Content Effectiveness

Everyone wants to feel seen and heard. It’s human nature. And that innate desire extends to marketing: 81% of customers prefer to shop with companies offering personalized experiences. In fact, 40% of shoppers downright expect content to be tailored to their specific industry or buyer stage.

The top brands have picked up on this trend and are implementing personalized moments throughout the buyer journey. From addressing customers by name to recognizing return visitors and adjusting CTAs, customization tools foster a better overall experience. And a better experience leads to:

• Improved engagement.
• Higher quality leads.
• More customer loyalty.

The result? Content that converts like never before.

9. Interactive Content Boosts Time on Page and Conversions

Speaking of superior content, the tried-and-true style of interactive experiences has been picking up steam. Recent reports show that interactive elements boast a 52.6% higher engagement rate compared to static content.

For consumers, it’s easy to feel like passive time online is being wasted. Active time, on the other hand, feels incredibly valuable. Shoppers have no issue spending minutes on a page they’d normally leave after seconds, familiarizing themselves with the brand and product.

Companies can leverage all kinds of interactive elements on their website and social media pages, including:

• Quizzes.
• Polls.
• Games.
• Calculators.
• Tools.

By integrating more of these experiences into a content marketing strategy for 2025 and beyond, brands can show value early in the process and ultimately convert more consumers.

10. Content Distribution Matters More Than Ever

Creating great content is only half the battle. Without a plan to get it in front of the right audience, even the best blog or video can fall flat. Brands with a documented distribution strategy are 3x more likely to see strong results than those that just “publish and pray.” Why? Because performance depends on reach.

A strong distribution strategy includes:

• Organic: SEO, newsletters, and community engagement that build steady, compounding visibility.
• Paid: Strategic boosts through Meta ads, Google Discovery, and LinkedIn to extend reach and accelerate insights.
• Social: Platform-specific content, employee advocacy, and native sharing keep your brand discoverable and relevant.

Bottom line? Content that isn’t seen can’t convert. In today’s crowded digital space, distribution is what turns good content into real ROI.

Make the Most of These Statistics—and Make 2025 Your Year

The tactics and technologies behind content marketing continue to evolve. However, the central tenets of content marketing—providing value and building trust—remain consistent.

With a healthy understanding of the fundamentals and a dash of cutting-edge insights, you can create smarter campaigns and drive stronger results.

If you need support with any of it, turn to Power Digital. Our content and digital marketing experts have been tracking trends for years, and we’re ready to make this year your year. Contact us to find out more.

Sources: 

Statista. Changes in organizations’ content marketing budgets in 2025 according to business-to-business (B2B) content marketers worldwide as of August 2024. https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/

Statista. Expected change in digital media budgets worldwide in 2025, by format. https://www.statista.com/statistics/256911/global-online-advertising-spending/

Exploding Topics. 130 SEO Statistics Every Marketer Must Know in 2025. https://explodingtopics.com/blog/seo-statistics

HubSpot. Marketing Statistics Every Team Needs to Grow in 2025. https://www.hubspot.com/marketing-statistics

Adobe. Using TikTok as a Search Engine. https://www.adobe.com/express/learn/blog/using-tiktok-as-a-search-engine

Sprout Social. 60+ social media video statistics marketers need to know in 2025. https://sproutsocial.com/insights/social-media-video-statistics/

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Pew Research Center. How the U.S. Public and AI Experts View Artificial Intelligence. https://www.pewresearch.org/internet/2025/04/03/how-the-us-public-and-ai-experts-view-artificial-intelligence/

Business Wire. 6sense Launches 2024 Buyer Experience Report Unveiling Global B2B Buyer Trends. https://www.businesswire.com/news/home/20241009142556/en/6sense-Launches-2024-Buyer-Experience-Report-Unveiling-Global-B2B-Buyer-Trends

Shopify. The Future of Personalization Is Here: The Trends to Look Out for in 2025. https://www.shopify.com/enterprise/blog/personalization-trends

GlobeNewswire. Four in 10 Consumers Now Expect Personalized Marketing Experiences. https://www.globenewswire.com/news-release/2025/05/01/3072296/0/en/Four-in-10-Consumers-Now-Expect-Personalized-Marketing-Experiences.html

Forbes. Engage Your Audience With Interactive Content. https://www.forbes.com/sites/forbescontentmarketing/2024/06/20/engage-your-audience-with-interactive-content/