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Tara Johnson

Tara Johnson

Senior Content Strategist

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About

Tara Johnson is an experienced marketing professional with over a decade of expertise in digital strategy, content creation, and advertising. Based in San Diego, she has worked with top digital agencies and brands, developing strategies that drive business growth and deliver measurable results. Tara is known for her ability to create campaigns that resonate with target audiences, leveraging a deep understanding of market trends and platform capabilities to ensure every initiative aligns with broader business goals.

Specializing in technology, advertising, and content, Tara focuses on crafting high-impact resources that elevate agency visibility and engagement. She has extensive experience working with major platforms like Meta, TikTok, and Amazon, developing compelling content strategies that optimize customer acquisition.

Interests

Outside of her professional work, Tara is passionate about empowering women’s health and professional development. She dedicates her time to local organizations supporting underprivileged women and animals. She embraces the vibrant San Diego lifestyle, seeking out the best camping spots, exploring live music venues, and pampering her dog—who, despite being on a strict “treat budget,” still manages to live rent-free and demand five-star service.

"Great content is engineered for impact. At Power Digital, we pride ourselves on delivering high-quality content that inspires, informs, and drives thought leadership in the industry."

Tara Johnson
About Power Digital

Power Digital is a world-class growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. Our unconventional approach integrates strategic consulting, data intelligence, channel expertise, and proprietary technology — enabling our teams to activate high-performing digital marketing campaigns that drive meaningful results and lasting competitive advantage.

Meet our thought leaders

At Power Digital, bold ideas and sharper perspectives drive everything we do. Our thought leaders are strategic consultants, data scientists, and growth architects who challenge convention to fuel smarter marketing. Explore the minds behind the strategies and discover what makes profit predictable.

Scott Zakrajsek

Head of Data Intelligence
Scott Zakrajsek Head of Data Intelligence

Scott Zakrajsek is a data-driven marketing executive with over 15 years of experience leading digital transformation for iconic brands. As Head of Data Intelligence at fusepoint and Power Digital, he specializes in turning complex data ecosystems into actionable strategies that drive growth.

Ben Dutter

Chief Strategy Officer
Ben Dutter Chief Strategy Officer

Ben Dutter is Chief Strategy Officer at Power Digital and founder of fusepoint, a data and strategy consultancy powered by deep marketing intelligence. He’s spent nearly 20 years driving growth for brands like Amazon, Crocs, and Liquid Death, with a focus on ethical, effective, data-driven marketing.

Alyssa Anderson

Associate Director of B2B Content
Alyssa Anderson Associate Director of B2B Content

Alyssa Anderson is a seasoned content strategist and copywriter with a rich background in crafting compelling narratives for enterprise B2B companies. With over 7 years of experience, she has honed her expertise in thought leadership, premium content, and brand messaging, enabling organizations to enhance their positioning and engagement.

Tara Johnson

Senior Content Strategist
Tara Johnson Senior Content Strategist

Tara Johnson is a marketing strategist with 10+ years of experience in digital strategy, content creation, and advertising. At Power Digital, she leads content planning, creating high-impact resources that boost visibility and drive results. Tara believes in no magic wands—just smart content and a passion for sustainable, authentic growth.

Power Digital

Growth Marketing Partner
Power Digital Growth Marketing Partner

Power Digital is a full-service growth marketing agency helping brands accelerate their revenue with data, strategy, and execution. Known for our award-winning teams and nova technology, we bring clarity to complexity and build marketing that scales.