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The Power Blog: A sneak peek of the future.

Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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How We Saved a Client $6M in Wasted Ad Spend Without Losing Revenue

Kylie Carrasco | December 2, 2024

How We Saved a Client $6M in Wasted Ad Spend Without Losing Revenue

How to Collect Zero Party Data to Deliver Personalized Experiences

Power Digital Marketing | December 15, 2021

How to Collect Zero Party Data to Deliver Personalized Experiences

How to Build a Strategy with Data

John Saunders | June 30, 2021

How to Build a Strategy with Data

Apple’s New iOS 14 Update and Its Impact On Advertising

Tamir Vakil | June 28, 2021

Apple’s New iOS 14 Update and Its Impact On Advertising

How to Configure the Facebook Conversions API with Shopify

John Saunders | May 17, 2021

How to Configure the Facebook Conversions API with Shopify

Combining Data Sources and Insights for Actionable Results

John Saunders | May 12, 2021

Combining Data Sources and Insights for Actionable Results