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The Power Blog: A sneak peek of the future.

Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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Brand Discovery in Home Services: How to Quantify Awareness-Driven Results

Tara Johnson | May 5, 2025

Brand Discovery in Home Services: How to Quantify Awareness-Driven Results

The Power of AI in Beauty Marketing: Personalization, Predictive Analytics, and Beyond

Tara Johnson | May 5, 2025

The Power of AI in Beauty Marketing: Personalization, Predictive Analytics, and Beyond

The Power of Account-Based Marketing: What, Why & How to Maximize ROI

Power Digital | April 10, 2025

The Power of Account-Based Marketing: What, Why & How to Maximize ROI

Hooked on Loyalty: How to Keep Customers Coming Back with LRFM Analysis

Tara Johnson | April 10, 2025

Hooked on Loyalty: How to Keep Customers Coming Back with LRFM Analysis

Solving Customer Acquisition Costs (CAC) Challenges: From Paid Media Over-Reliance to Multi-Channel Success

Tara Johnson | April 7, 2025

Solving Customer Acquisition Costs (CAC) Challenges: From Paid Media Over-Reliance to Multi-Channel Success

How Advanced Measurement Drives Better Marketing ROI for Food & Beverage

Power Digital | March 13, 2025

How Advanced Measurement Drives Better Marketing ROI for Food & Beverage

nova Launches Insights AI Version 1.5

Power Digital | January 28, 2025

nova Launches Insights AI Version 1.5

How We Saved a Client $6M in Wasted Ad Spend Without Losing Revenue

Power Digital | December 2, 2024

How We Saved a Client $6M in Wasted Ad Spend Without Losing Revenue

How to Collect Zero Party Data to Deliver Personalized Experiences

Power Digital | December 15, 2021

How to Collect Zero Party Data to Deliver Personalized Experiences

How to Build a Strategy with Data

Power Digital | June 30, 2021

How to Build a Strategy with Data
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