Power Digital Launches Omega: Our AI Operating System Power Digital Launches Omega: Our AI Operating System
End-to-end commerce strategy

Win The Shelf.
Own The Cart.
Scale Everywhere.

Power Digital connects your brand across every commerce touchpoint — from product assortment strategy to retail media execution — with unified data, creative, and strategy that drives measurable revenue.

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$4B+ Commerce revenue managed across channels
97% Client retention rate
3.2x Average ROAS improvement for commerce clients
150 Commerce & retail media specialists

We activate commerce across every major retail network

  • Amazon
  • Walmart Connect
  • Target Roundel
  • Instacart Ads
  • Kroger Precision Marketing
  • Sephora Media Network
  • UB Media
  • Criteo
  • TikTok Shop
Our commerce framework

Commerce Doesn’t Start At Checkout.
We Cover The Full Journey.

Most agencies optimize a channel. We orchestrate a commerce ecosystem — connecting brand awareness all the way to conversion, repurchase, and retail shelf performance.

01

Discover & Build Awareness

Drive upper-funnel demand across DTC, retail, and marketplace.

Paid Social SEO Influencer PR
02

Retail Media Activation

Capture high-intent shoppers where purchase decisions are made.

Amazon Walmart Target Instacart And 100s+ more
03

Content & Conversion

Turn browsers into buyers with commerce-first creative, PDPs, A+ content, and CRO.

PDP Optimization A+ Content CRO
04

Measurement & Attribution

Unified analytics via Nova — see what drives revenue across every channel.

Nova MMM Incrementality
05

Retention & Growth

Build the repeat-purchase engine through loyalty and lifecycle.

Email/SMS Subscriptions LTV
Commerce strategy leads

Strategy Above The Channel.
Commerce Intelligence At The Core.

Our Commerce Strategy team advises on assortment, pricing, retailer prioritization, and brand positioning to build sustainable competitive advantage at retail.

Channel Strategy

Right retailer, right timing, right investment

  • Retailer prioritization & sequencing
  • Funding commitment guidance
  • Partnership growth opportunities
  • Omni-retailer cohesion & parity
Retail
Assortment Strategy

Build winning product portfolios at retail

  • Product-retailer fit analysis
  • Assortment depth & breadth guidance
  • Profitability & margin analysis
  • New launch & exclusivity strategy
Amazon
Promotional Strategy

Win the moment — deals, events, and funding

  • Discounting & deal architecture
  • Retailer event participation
  • Promotional funding optimization
  • Seasonal & tentpole planning
Amazon
Brand Positioning

Own your narrative across every retailer

  • Competitive landscape analysis
  • Retailer-specific creative & content
  • Brand messaging by retailer
  • Share of voice & benchmarking
Retail
Commerce practice areas

Strategy Meets Execution.
Two Teams, One Outcome.

Power’s Commerce practice is built in two integrated layers — Commerce Strategy Leads who drive the 360° plan, and Commerce Specialists who activate and scale it across channels.

Commerce Strategy leads

Product, Assortment & Retailer Strategy

Strategic advisory on the decisions that determine whether products win at retail — before the first ad dollar is spent.

1. Retailer Channel Strategy
  • Retailer prioritization
  • Funding & partnership strategy
  • Omni-retailer parity
2. Assortment & Product
  • Product-retailer fit
  • Launch & exclusivity planning
  • Profitability modeling
3. Promotional Strategy
  • Deal & discount architecture
  • Event & tentpole planning
  • Event & tentpole planning
4. Brand Positioning
  • Competitive landscape
  • Retailer x brand messaging
  • Share of voice tracking
Commerce Specialists

Commerce Specialists

Full-funnel media execution across every retail and commerce channel — managed with one unified strategy layer.

1. Retail Search
  • Sponsored Products & Brands
  • Keyword strategy & bidding
  • Search term harvesting
2. Retail Display & DSP
  • On/offsite display
  • Amazon DSP & AMC
  • Programmatic retail
3. Commerce Operations
  • Catalog & feed management
  • PDP content & SEO
  • Retail readiness audits
4. Social Commerce
  • TikTok Shop campaigns
  • Shoppable social ads
  • Influencer commerce
Commerce by channel

We meet your customer wherever they shop.

Today’s shopper doesn’t live in one place. Neither does our strategy.

Retail Media

In-retailer commerce

Capture demand at the point of decision with sponsored placements, display, and DSP campaigns inside the retail environment.

Amazon Walmart Connect Target Roundel Instacart Kroger KPM
Direct-to-Consumer

Owned commerce channels

Drive profitable growth through your brand's own storefront with paid, SEO, email, and CRO working in concert.

Shopify Google Shopping Meta Catalogs Email / SMS CRO
Social Commerce

Shoppable social & live

Turn social discovery into direct purchase with integrated commerce campaigns across TikTok Shop, Instagram, and emerging live commerce formats.

TikTok Shop Instagram Shopping Pinterest YouTube
Commerce results

The numbers that
matter most: revenue.

Real outcomes for real brands — across retail media, DTC, and marketplace.

4.1×

ROAS improvement on Amazon DSP + Sponsored after full-funnel integration

CPG — Snack brand Retail media
+218%

YoY DTC revenue growth driven by unified paid + retention strategy

Beauty — DTC brand DTC commerce
$12M

Incremental commerce revenue unlocked through retail + social commerce expansion

Apparel — Omnichannel Omnichannel

Ready To Make Your
Commerce Undeniable?

Request a free commerce audit and see exactly where your brand is leaving revenue on the table — across every channel.

Get your free commerce audit