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The Power Blog: A sneak peek of the future.

Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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Paid Search vs. Paid Social: Use Cases for Each

Tara Johnson | June 8, 2025

Paid Search vs. Paid Social: Use Cases for Each

11 Paid Social Strategies Proven to Work

Tara Johnson | June 7, 2025

11 Paid Social Strategies Proven to Work

Paid Social Best Practices for 2025: Maximizing Ad Performance and Budget Efficiency

Tara Johnson | June 7, 2025

Paid Social Best Practices for 2025: Maximizing Ad Performance and Budget Efficiency

7 Benefits of Paid Social Media Advertising for Performance-Focused Marketers

Tara Johnson | June 6, 2025

7 Benefits of Paid Social Media Advertising for Performance-Focused Marketers

A Complete Guide to TikTok Marketing Strategy

Tara Johnson | June 3, 2025

A Complete Guide to TikTok Marketing Strategy

The Power of AI in Beauty Marketing: Personalization, Predictive Analytics, and Beyond

Tara Johnson | May 5, 2025

The Power of AI in Beauty Marketing: Personalization, Predictive Analytics, and Beyond

Scaling Your Enterprise D2C Brand with TikTok Shops: Best Practices and Key Metrics

Power Digital | February 5, 2025

Scaling Your Enterprise D2C Brand with TikTok Shops: Best Practices and Key Metrics

POV: 7 Paths to Growth on TikTok

Power Digital | March 27, 2023

POV: 7 Paths to Growth on TikTok

Mythbusting: TikTok Is Not Just a Gen–Z Play

Power Digital | March 16, 2023

Mythbusting: TikTok Is Not Just a Gen–Z Play

TikTok for Businesses: Why Brands Need a TikTok Strategy

Power Digital | March 16, 2023

TikTok for Businesses: Why Brands Need a TikTok Strategy