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INSIGHTS

The Power Blog: A sneak peek of the future.

Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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Future-Proofing LTV: Strategic Growth Planning for DTC Brands

Tara Johnson | June 18, 2025

Future-Proofing LTV: Strategic Growth Planning for DTC Brands

Back-to-School Season: Smart Marketing Moves for Food & Beverage Brands

Tara Johnson | June 18, 2025

Back-to-School Season: Smart Marketing Moves for Food & Beverage Brands

The Power of Post-Purchase Engagement: How Fashion Brands Can Turn One-Time Buyers into Lifelong Customers

Tara Johnson | June 4, 2025

The Power of Post-Purchase Engagement: How Fashion Brands Can Turn One-Time Buyers into Lifelong Customers

Reaching New Heights: How Fashion Brands Can Diversify Their Media Mix for Sustainable Growth

Tara Johnson | May 12, 2025

Reaching New Heights: How Fashion Brands Can Diversify Their Media Mix for Sustainable Growth

10 Costly CPG Marketing Pitfalls and How Growth Brands Avoid Them

Tara Johnson | May 12, 2025

10 Costly CPG Marketing Pitfalls and How Growth Brands Avoid Them

Competing with Celebrity Beauty Brands: How Influencer Marketing Can Help Your Brand Stay Ahead

Tara Johnson | May 6, 2025

Competing with Celebrity Beauty Brands: How Influencer Marketing Can Help Your Brand Stay Ahead

Navigating Economic Shifts: How Tariffs and Interest Rates Impact Your Home Services Business

Tara Johnson | May 6, 2025

Navigating Economic Shifts: How Tariffs and Interest Rates Impact Your Home Services Business

Fashion Creative: Tailoring Campaigns to Maximize Conversions and LTV

Tara Johnson | May 5, 2025

Fashion Creative: Tailoring Campaigns to Maximize Conversions and LTV

Maximizing Efficiency and Volume for Beauty Brands: Achieving Profitable Scale Despite Pending Tariffs

Tara Johnson | May 5, 2025

Maximizing Efficiency and Volume for Beauty Brands: Achieving Profitable Scale Despite Pending Tariffs

The Loyalty Dilemma: How Fashion Brands Can Break Free from Discount-Driven Growth

Tara Johnson | April 10, 2025

The Loyalty Dilemma: How Fashion Brands Can Break Free from Discount-Driven Growth