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The Power Blog: A sneak peek of the future.

Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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The Loyalty Dilemma: How Fashion Brands Can Break Free from Discount-Driven Growth

Tara Johnson | April 10, 2025

The Loyalty Dilemma: How Fashion Brands Can Break Free from Discount-Driven Growth

Hooked on Loyalty: How to Keep Customers Coming Back with LRFM Analysis

Tara Johnson | April 10, 2025

Hooked on Loyalty: How to Keep Customers Coming Back with LRFM Analysis

How to Drive Growth on Social Media in 2023

Power Digital | December 21, 2022

How to Drive Growth on Social Media in 2023

How to Drive E-commerce Growth With Meta’s New Advantage+ Shopping Feature

Power Digital | November 10, 2022

How to Drive E-commerce Growth With Meta’s New Advantage+ Shopping Feature

TikTokers, Take The Wheel: Why Brands are Hiring Creators to Drive Their Digital Content

Power Digital | August 24, 2022

TikTokers, Take The Wheel: Why Brands are Hiring Creators to Drive Their Digital Content

Ways Your Brand Can Benefit From Lookalike Audiences

Power Digital | August 22, 2022

Ways Your Brand Can Benefit From Lookalike Audiences

2019 Festival Trends: What Did Brands Do To Activate With Influencers This Season?

Power Digital | June 20, 2019

2019 Festival Trends: What Did Brands Do To Activate With Influencers This Season?

How to Measure the Success of Your Brand Building Campaigns

Power Digital | August 11, 2018

How to Measure the Success of Your Brand Building Campaigns

How to Measure the ROI of Your Creative Initiatives

Power Digital | March 29, 2018

How to Measure the ROI of Your Creative Initiatives

How to Turn Overall Brand Awareness Into Consistent Revenue

Power Digital | February 13, 2018

How to Turn Overall Brand Awareness Into Consistent Revenue